LAS VEGAS — Luxury bondage manufacturer Rouge Garments and toy manufacturer Synergy Erotic have entered into a joint sales and marketing agreement.
According to the company, the new multi-tiered agreement focuses on: Adding business development personnel to represent both companies simultaneously; combined sales and marketing strategies; accessing previously untapped markets; increasing brand recognition and revenue; increasing the exposure and recognition of both companies at the distributor and retail level; joint trade-show participation and co-op marketing.
“I am unaware of any adult industry companies entering into an agreement quite like this,” Synergy Erotic CEO Bob Wolf said. “Rouge Garments brings an entirely different sales and marketing perspective, as well as customer base, to this partnership than does Synergy Erotic, giving both Rouge and Synergy Erotic wonderful opportunities to explore sales techniques, customer bases and marketing strategies previously unknown to each company individually. It is my belief our two very diverse companies will complement one another in virtually every way.”
Rouge Garments CEO Farah Shaikh echoed Wolf’s sentiment.
“We entered the U.S. market only a short time ago and realized early on we could benefit from some type of partnership with a U.S.-based company that had Rouge’s best interest in mind, and in Synergy Erotic we have found just such a partner,” she said.
For wholesale and product information, contact Shaikh at +44 (0)1707 339232 or farah@rougegarments.co.uk and Wolf at (800) 366-3283 or bob@synergyerotic.com.
