ExoClick, Dating Factory Ink Members Area Traffic Deal

ExoClick, Dating Factory Ink Members Area Traffic Deal

BARCELONA — ExoClick today announced a new exclusive deal signed with Dating Factory that allows the ad network to give advertisers exclusive access to Dating Factory's members area traffic.

Dating Factory is one of the biggest international providers of dating white label sites, with a network available in 22 languages covering more than 70 different dating niches worldwide.  

The network hosts more than 100,000 dating sites on its platform, allowing ExoClick's advertisers maximum global reach to dating users for noncompeting products, according to Benjamin Fonzé, ExoClick's CEO and founder.

"As part of their monetization strategy, Dating Factory offers white label owners the ability to generate extra revenues from their members area traffic with ad zones that are exclusively available via ExoClick,” Fonzé said.

Fonzé noted that dating is ExoClick's biggest vertical and advertisers generate millions of dollars in revenues from conversions using its platform and unique features.

“By exclusively offering Dating Factory's traffic, our advertisers have yet another channel to drive conversions and brand awareness for their offers,” he said. “No other ad network platform offers this traffic source."

Dating Factory's CRO Jenny Gonzalez noted that for the company it’s imperative to monetize every single registration even if the user doesn’t upgrade to paid membership.

“We are successfully achieving long-time value for users who do upgrade; however, we needed to partner with a company that would help us to do the same for our freemium members area space,” Gonzalez said. “ExoClick was the clear choice given their worldwide client reach, dating experience and the excellent technological capabilities of their platform."

Advertisers can access all of ExoClick's members area traffic from their admin panel. Additionally, advertisers can speak to account managers or email advertising@exoclick.com for more information about how to convert this exclusive traffic source.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

AEBN Publishes Popular Searches for May, June

AEBN has released the top search terms for the months of May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

New AV Rules Take Effect for Ireland-Based Sites

Ireland’s Online Safety Code came into force Monday, including a provision requiring adult sites headquartered in Ireland to implement age assurance measures beyond self-declaration.

XBIZ Amsterdam Calls on New Startups for 'Spotlight' Program

XBIZ is pleased to announce that its new “Startup Spotlight” programming will make its European premiere at XBIZ Amsterdam 2025, set to take place Sept. 2-5 at the Jakarta Hotel Amsterdam.

Texas Resumes AV Lawsuit Against Aylo Following SCOTUS Decision

A district court judge in Texas has unfrozen the state’s $1.6 million lawsuit against Aylo for allegedly failing to comply with age verification requirements, Bloomberg Law is reporting.

JuicyAds Wins Trademark Infringement Case Against Fraudulent Domain

JuicyAds has won its World Intellectual Property Organization (WIPO) case against a website using a similar domain to impersonate the company's site and defraud customers.

Anissa Kate, Jordan Starr Top AEBN for Q2 of 2025

AEBN has published its top-selling stars for the second quarter of 2025, with Anissa Kate landing atop the leaderboard for straight theaters and Jordan Starr heading up the gay rankings.

Show More