ExoClick, Dating Factory Ink Members Area Traffic Deal

ExoClick, Dating Factory Ink Members Area Traffic Deal
Rhett Pardon

BARCELONA — ExoClick today announced a new exclusive deal signed with Dating Factory that allows the ad network to give advertisers exclusive access to Dating Factory's members area traffic.

Dating Factory is one of the biggest international providers of dating white label sites, with a network available in 22 languages covering more than 70 different dating niches worldwide.  

The network hosts more than 100,000 dating sites on its platform, allowing ExoClick's advertisers maximum global reach to dating users for noncompeting products, according to Benjamin Fonzé, ExoClick's CEO and founder.

"As part of their monetization strategy, Dating Factory offers white label owners the ability to generate extra revenues from their members area traffic with ad zones that are exclusively available via ExoClick,” Fonzé said.

Fonzé noted that dating is ExoClick's biggest vertical and advertisers generate millions of dollars in revenues from conversions using its platform and unique features.

“By exclusively offering Dating Factory's traffic, our advertisers have yet another channel to drive conversions and brand awareness for their offers,” he said. “No other ad network platform offers this traffic source."

Dating Factory's CRO Jenny Gonzalez noted that for the company it’s imperative to monetize every single registration even if the user doesn’t upgrade to paid membership.

“We are successfully achieving long-time value for users who do upgrade; however, we needed to partner with a company that would help us to do the same for our freemium members area space,” Gonzalez said. “ExoClick was the clear choice given their worldwide client reach, dating experience and the excellent technological capabilities of their platform."

Advertisers can access all of ExoClick's members area traffic from their admin panel. Additionally, advertisers can speak to account managers or email advertising@exoclick.com for more information about how to convert this exclusive traffic source.

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