Williams Trading Co. Expands 'Valentine's Day Lingerie Essentials' Catalog

Williams Trading Co. Expands 'Valentine's Day Lingerie Essentials' Catalog
Ariana Rodriguez

PENNSAUKEN, N.J. – Williams Trading Co. has expanded the product offering in the newly released Valentine’s Day Lingerie Essentials Catalog.

The expanded line features collections from René Rofé, Seven ‘til Midnight, Dreamgirl, Allure, Be Wicked, Coquette, Elegant Moments, Magic Silk, Male Power and Fantasy.

Valentine’s Day spending is expected to reach $218 billion, according to NRF’s annual survey conducted by Prosper Insights. U.S. consumers are expected to spend an average $136.57 according to the same survey.

“We are encouraging our retailers to stock up now as we anticipate a surge in sales during the Valentine sales season,” said Rich Pyne, vice president of sales. “These best-selling brands of lingerie are offered in an easy-to-merchandise high-end gift box to optimize planogram space at retail.”

Williams Trading says it has added more than 250 SKUs in the last three months of  popular brands, styles and colors.

“We have recently expanded our lingerie lines to carry various new collections of garters, body-stockings, chemises, baby dolls and sexy crotchless underwear,” the company said. “One of our top sellers, Dreamgirl lingerie has a variety of new seductive open back, strappy lace and cheeky panties. In addition, Magic Silk Lingerie is featuring tempting cupless and crotchless teddies, chemises and corset sets. While some of our newly acquired brands like René Rofé have the latest irresistible crotchless panties, lace garters, peek a boo bras and body stockings.”

To see the catalog, click here.