Satisfyer, Partner Announce Rebrand

Satisfyer, Partner Announce Rebrand

LOS ANGELES — The company behind the brands "Partner" and “Satisfyer” has announced it is rebranding as Satisfyer Partner.

According to a rep, the rebrand reflects the transformation of the German Lifestyle brand. Additionally, the separate logos are now unified, “consciously representing an evolution of Satisfyer.”

“The foundation for the new brand appearance was a large-scale survey from customers and partners,” a company spokesperson said. “The company and employees are reliable, its products are also regarded as very high quality. The new brand logo builds on this image and moves the customer's wishes even stronger in the center. The new umbrella brand ‘Satisfyer’ puts the customer in the center of attention. 

“Satisfyer arranges the lineup as a diversified company and the aspiration to work integrated,
thereby increasing internal synergies and added value for customers and employees
to accomplish,” the company spokesperson added. “The new logo especially underlines this.”

Nicola Stevens, company marketing director, added, "Especially taking into account the future strong advertising presence for Satisfyer, the new direction makes a lot of sense and will push
Satisfyer Partner's growth even further.”

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