B. Cumming Co. Under New Ownership

B. Cumming Co. Under New Ownership

NORTHRIDGE, Calif. — B. Cumming Co., manufacturer of of Elbow Grease, Encounter, Fusion Personal Lubricants, H2O Personal lubricants and Black Beauty Latex Polish, is now under the management and guidance of industry veteran Nef Martinez.

The sale of the company was finalized in November, the company said.

 “The company is in very good hands and the brands will continue to thrive under Nef’s guidance,” said David Mazer, the founder of B. Cumming. “I am happy for everyone involved in this transaction. As for me, I am ready to start enjoying my retirement.”

Mazer founded B. Cumming Co., Inc./Elbow Grease Brand in 1979. The Elbow Grease Brand is now known worldwide.

“I am very excited about the future the company under my direction; I have exciting projects planned for 2018,” Martinez said. “I am looking forward to all the new business possibilities, challenges and the continued success of this company. I am looking forward to meeting with our customers/partners at ANME in January and discussing new marketing and sales strategies.”

Martinez is an industry veteran who began working for B. Cumming Co. in 1990. 

“With my knowledge of the industry, our brands, our partnerships with our current and future customers, I know our brands will continue to thrive,“ Martinez said. “Look out for me 2018 … here I come.”  

Martinez can be reached at nef@elbowgreaselubricants.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

B-Vibe Spotlighted on Reviewed.com

B-Vibe has been featured in a Reviewed.com round-up of top-rated anal toys by writer Ryan Yates.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli lingerie line.

The Cowgirl Debuts 'Saddle' Sex Machine

Cowgirl has introduced its new Saddle sex machine with attachments.

XR Brands Releases 'Jock Enhancers' Collection

XR Brands has introduced its new Jock Enhancers line.

Blush Introduces 'Golden Dawn' Dildo From Avant Line

Blush has debuted the Golden Dawn dildo from its Avant Collection.

Orion Debuts 'Nodding Head' Vibe From Sweet Smile Line

Orion Wholesale has introduced the Vibrator With a Nodding Head from its Sweet Smile line.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Show More