HORSHAM, Pa. — Xgen Products has announced it has acquired OVO Lifestyle Toys, The Rabbit Company and Drilldo, and will take over manufacturing and distributing as of Jan. 1.
Other brands such as Whipsmart and Luvdollz will also be under the Xgen umbrella.
“We are thrilled to now have these great brands as part of the Xgen family now,” said Andy Green, president of Xgen Products. “Combined with the products that we already offer, Xgen is now poised to be a major force in the industry for years to come.”
Starting Jan. 1, all orders will be consolidated under Xgen Products, meaning customers will only have the need for one purchase order, and the products will ship from the warehouse in Horsham, Pa.
“The retailers will see amazing synergy now that these brands are under Xgen Products,” Green added. “This will be great for everyone involved.”