Mancini Plans to Rebrand Transgender Adult Properties

Mancini Plans to Rebrand Transgender Adult Properties

CHATSWORTH, Calif. — Mancini Productions announced today that it plans on rebranding its transgender website ShemaleStrokers.com and DVD series “Tranny Panty Busters” to conform with contemporary acceptable terms used in adult entertainment and elsewhere.

“When we started ShemaleStrokers.com back in 2002, the words ‘shemale’ and ‘tranny’ were the acceptable terms. Over the last 15 years, those two terms have come to be viewed as slurs,” said company owner Sammy Mancini, who noted that a new flagship site name will be rolled out in December.

“While several years ago we removed those two terms completely from our websites, the actual names of the websites are brands that are difficult to change for a variety of reasons,” Mancini said. “However, in the interest of standing by our friends and peers in both the trans adult and LGBTQ community, we are in the process of changing the names of our sites and DVD titles.”

The rebrand initiative is the first in a series of changes scheduled for Mancini’s properties scheduled throughout the rest of the year. The DVD series “Tranny Panty Busters” will be shortened to “Panty Busters.”

Mancini said that ShemaleStrokers.com’s new name will also more accurately describes “all the beautiful trans girls and overall content theme that have made our sites so popular.”

Mancini began shooting transgender adult movies in 2002. He was given the Lifetime Achievement Award at the 2012 Transgender Erotica Awards (TEAs).

This year Mancini Productions relaunched ShemaleStrokers.com through AdultDVDEmpire.com. Exquisite Multimedia exclusively distributes Mancini Productions DVDs.

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