BERLIN — Womanizer is opening its first pop-up store in Berlin, offering women the chance to try out sex toys before buying them.
The store will be open Dec. 1-2, from 11 a.m. until 8 p.m. in the Seven Star Gallery, located at 7 Gormannstrasse in Berlin. The shop will include a separate, soundproof, “stylish” room for women to test the Womanizer.
“We are still noticing that women are hesitant to buy sex toys,” company spokesperson Johanna Rief said. “Many of them are unsure of how much benefit a sex toy will bring to their sex life. We want to show these women otherwise; that’s why we are offering the chance to experience the quality and sensations in-store.”
She added, “As a little incentive, the first 100 women to try our products will be able to keep the “test toy.” The products are worth 15,000 euros in total — an early Christmas present perhaps?”
Womanizer is launching its mission — “Orgasm is a human right” — in an attempt to change the statistic that says one in three women rarely or never achieves an orgasm.
Friedrich Tromm, founder and managing director of Womanizer’s brand agency, Try No Agency, said of the concept: “It is quite something to claim that Womanizer products will finally enable every women to achieve an orgasm. It sounds more like an empty advertising promise. That’s why we want women to experience the reality for themselves.”
The store hopes to open up dialogue and show that sex toys are not dirty objects, but instead offer real enrichment, the company said.