Williams Trading University Adds Sex in the Shower Course

Williams Trading University Adds Sex in the Shower Course

PENNSAUKEN, N.J. — Williams Trading University has added the Sportsheets Sex in the Shower course, featuring the newly revamped line of waterproof accessories.

The new course brings the WTU catalog of courses to 88 free e-Learning modules that store associates can access at WTUlearn.com.

With the WTU Sex in the Shower course, adult retailers can learn about the benefits of adding safety grips and pleasure lubes into their customer’s intimate water play. The Sex in the Shower’s positioning and suction-based handles prevents users from getting hurt.

“WTU is the original e-learning program in the adult industry,” said Scott D., director of sales and marketing. “We focus on combining sex education with product features and benefits to increase retail sales. Our customers have consistently reported a lift in sales on the retail floor without a percentage off or gift with purchase. Retail education is the way to go!”

WTU is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours, seven days per week accessed with a simple login account. Each course offers product benefits and features, as well as a seminar that explains its importance to a customer, their needs and well being. More than 60,000 course certifications have been completed across the domestic U.S., Canada and Puerto Rico.

Upon completing a course, the user takes a quiz certifying their knowledge and is rewarded with a downloadable certificate.  Select participating vendors are making free premiums, samples and special offers.

Customers can login to WTUlearn.com to access the free online education program. For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Le Wand Introduces 'Classique' Vibe Collection

Le Wand has debuted its new Classique vibrator line.

Show More