MOSCOW — Lovehoney trade sales team members Ilona Laboviciute, Kate Hodgson-Egan and Sabrina Earnshaw have just touched down in the U.K. after attending "successful" tradeshows in Moscow and Vermont.
Representing Lovehoney at the EroExpo show in Moscow, sales executive Laboviciute was on hand to chat to retailers from all across Russia and Ukraine about Lovehoney’s brands, including Fifty Shades of Grey, Darker and Freed Official Pleasure Collection, BlowYo, Broad City, Mötley Crüe and the tokidoki x Lovehoney Official Pleasure Collection.
Laboviciute said, “It was great to speak to our existing customers, those interested in taking our brands on board and catch up with our distributor in Russia, Kazanova. There was lots of interest in our Fifty Shades Freed Official Pleasure Collection with the Fifty Shades Freed Pleasure Overload 10 Days of Play Couple’s Gift Set being the most popular product on our stand.
“We also had great feedback on our range of textured male strokers, BlowYo with retailers excited for their stock to arrive into their stores over the next coming weeks,” Laboviciute said.
“To sum up, it was a very successful show for Lovehoney and a huge thank you to Kazanova for their continued support and providing entertainment throughout the day. I loved learning those traditional Russian dance routines.”
Across the globe, U.S. sales managers Earnshaw and Hodgson-Egan completed the ECN tradeshow in Vermont, where they had the opportunities to present Fifty Shades Freed Official Pleasure Collection, Coco de Mer, Broad City, BlowYo and tokidoki x Lovehoney to U.S. manufacturers and retailers at the show.
“Customers were really impressed by our Fifty Shades Freed collection with many commenting that it is our best collection yet. In particular, the Pleasure Overload 10 Days of Play Couple’s Gift Set and Awash with Sensations Mains Wand really stood out,” Earnshaw said.
“We also had lots of interest in Broad City — so many retailers love the brand, the toys and the POS retailer pack. Kate was a hit talking about the Broad City Nature’s Pocket on the Velvet Box stores’ Instagram, giving a demonstration of the product and talking about where the inspiration came from.
“It was great to speak to so many customers at the show! Brandon the buyer from Velvet Box remarked that he has never bought so much Lovehoney product before as everything is amazing,” Earnshaw said. “Thanks to everyone who stopped by our booth to speak with us.”