DG Brands Implements Minimum Advertising Pricing Policy

DG Brands Implements Minimum Advertising Pricing Policy

LOS ANGELES — DG Brands, a leading manufacturer and marketer of women's lingerie, costumes and sportswear, has announced the implementation of a new Minimum Advertised Pricing (MAP) Policy and Authorized Retailer Program.

According to the company, the move addresses recent, rampant online price erosion impacting retailer profits.

“We recognize that our high-quality dealers invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling merchandising,” said Christopher Scharff, president and CEO of DG Brands. “To support our resellers’ efforts, DG Brands is establishing policies that allow resellers to earn the profits necessary to maintain the high level of customer excellence people have come to expect from DG Brands dealers.

“To protect the investment of our customers and the reputation of our family of brands, we have unilaterally adopted several policies aimed at nurturing growth with our retail partners while abandoning those who wish to erode pricing and consumer confidence in our products.”

The new MAP and Authorized Reseller Program — which will go into effect in 2018 — were designed to promote retailer success by stabilizing online pricing, controlling the distribution/access to DG Brands products and maintaining a consistent DG Brands experience across all sales channels, the company says.

“DG Brands understands more than anyone how the industry and retail environment as a whole have evolved over the last decade,” said Alex Brandstetter, senior consultant with Marketplace Ignition, the firm hired to help drive the initiative. “Brands must take complete ownership of their presence in the online channel to restore integrity in merchandising, pricing and consumer confidence. DG Brands is ahead of the curve when it comes to online channel management.”

In addition to controlling pricing and market distribution, DG Brands says it aims to elevate its online brand presence through new digital merchandising across all major marketplaces and e-tailers.

For more details about these policies, please contact a sales representative or the DG Brands customer service team.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More