Williams Trading Now Shipping Frederick's of Hollywood

Williams Trading Now Shipping Frederick's of Hollywood
Rhett Pardon

PENNSAUKEN, N.J. — Williams Trading Co. today said that Xgen’s Frederick’s of Hollywood line of adult toys and intimacy kits are in stock and available for immediate shipment.

A custom digital catalog of the entire line plus retail displays can be viewed here.

With one of the most recognized brand names, Frederick's of Hollywood was a well-known retailer of women's lingerie.

The business was started by Frederick Mellinger — the inventor of the push-up bra — in 1947. Frederick's sold bras, panties, corsets, bedroom slippers, a vast array of hosiery, bridal lingerie, special occasion lingerie and more.

The Frederick’s of Hollywood line of silicone, rechargeable vibrators are  appointed with a silky storage bag and a branded gift box. Two displays, a planogram or SIS display with floormat, are available with testers for a minimum buy.

“With one of the oldest, most recognized intimacy brands in the U.S., Frederick’s of Hollywood will become an immediately popular line of products on the retail floor,” said Erin Viereck, Williams Trading’s vendor marketing liaison. “The display and tester program is designed to generate revenue with its high-end look.”

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.