LELO Introduces Sona Sonic Massager Series

LELO Introduces Sona Sonic Massager Series

STOCKHOLM & SAN JOSE, Calif. — LELO today announced the debut of Sona, a new sonic massager that was designed to stimulate 75 percent more of a user’s clitoris without actually touching it.

The new Sona series has several versions, including one that features new “cruise control” technology that maintains the power one chooses no matter how firmly its pressed against their body.

The Sona and Sona Cruise each offer eight different settings. And they are both waterproof.

“It doesn’t rely on vibrations like a conventional sex toy. Instead, it uses sonic waves and pulses to stimulate the entire clitoris — not just the external part you can see and touch,” LELO officials said.

To celebrate the launch of the Sona and Sona Cruise, LELO is offering special introductory pricing for both products. 

Sona Cruise will be available for $99 instead of $179 and Sona will be available for $69 instead of $149. The offers last through Dec. 31.

So far, Sona is already attracting fans, including famous ones. On Instagram, celebrity Amber Rose called LELO’s Sona “CLITorally mindblowing.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Kheper Releases New 'Adult A...Z' Couples Game

Kheper Games has released its new Adult A...Z party game.

LATAM in Focus: A Look at the Trends Shaping Latin America's Pleasure Products Market

Across Latin America, pleasure shoppers are looking for innovation, but winning their business requires brands to balance aspirational qualities. Consumers are watching every dollar — or peso, Brazilian real, Peruvian sol, etc. — as tariffs, exchange rates and import costs push retail prices upward.

Nobü Adds to 'Essentials' Collection

Nobü has expanded its Essentials collection with three new vibrators.

Show More