Williams Trading Co. Launches New 'Smart Search' Site

Williams Trading Co. Launches New 'Smart Search' Site
Rhett Pardon

PENNSAUKEN, N.J. — Williams Trading Co. today launched its new-and-improved website, WilliamsTradingCo.com.

The wholesale distributor’s new site introduces the new “Smart Search Sex Toy Finder” feature in what the company calls “an adult industry first.”

“This ultra-sophisticated mega search allows users to drill down their product choice by color, size, manufacturer, material, price, features and more,” said Scott D., Williams Trading Co.’s director of sales and marketing.

Described as “clean and uncluttered,” the site is mobile friendly and fully responsive, said Erin Viereck, Williams Trading Co.’s vendor marketing liaison. “No more pinching and squeezing to see your products on your phone or tablet,” he said.

“Mobile compatibility is critical for daily business optimization as up to 30 percent of our own users work on smartphones or tablets,” Viereck said.

WilliamsTradingCo.com now also has the ability to offer cross sell and upsell item recommendations similar to an Amazon shopping experience.

“Our new website utilizes the best learnable smart search capability in the industry today, using predictive search based on real search customer recommendations,” Scott D. said “It learns by using a predictive search analytic model to decipher data and correctly suggest what our customers are most likely to buy now and then make product suggestions.”

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.