Williams Trading Co. Launches New 'Smart Search' Site

Williams Trading Co. Launches New 'Smart Search' Site

PENNSAUKEN, N.J. — Williams Trading Co. today launched its new-and-improved website, WilliamsTradingCo.com.

The wholesale distributor’s new site introduces the new “Smart Search Sex Toy Finder” feature in what the company calls “an adult industry first.”

“This ultra-sophisticated mega search allows users to drill down their product choice by color, size, manufacturer, material, price, features and more,” said Scott D., Williams Trading Co.’s director of sales and marketing.

Described as “clean and uncluttered,” the site is mobile friendly and fully responsive, said Erin Viereck, Williams Trading Co.’s vendor marketing liaison. “No more pinching and squeezing to see your products on your phone or tablet,” he said.

“Mobile compatibility is critical for daily business optimization as up to 30 percent of our own users work on smartphones or tablets,” Viereck said.

WilliamsTradingCo.com now also has the ability to offer cross sell and upsell item recommendations similar to an Amazon shopping experience.

“Our new website utilizes the best learnable smart search capability in the industry today, using predictive search based on real search customer recommendations,” Scott D. said “It learns by using a predictive search analytic model to decipher data and correctly suggest what our customers are most likely to buy now and then make product suggestions.”

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More