LAS VEGAS — The fall edition of the biannual Altitude Intimates Show is now underway, showcasing a wide range of intimate apparel and pleasure products, at the Paris Las Vegas Hotel and Casino.
Drawing retail buyers from around the world, Altitude’s show floor features booths manned by company reps from top manufacturers as well as distributors.
Chatsworth, Calif.-based distributor Holiday Products is presenting a versatile selection of new products and bestsellers from its vendors.
“Team Holiday is excited to showcase new items and best sellers that will fit into any retailer's current offerings,” Holiday Products’ Molly Romeo said. “Our focus follows what's on trend right now — rechargeable, silicone, waterproof, warrantied products from manufacturers our customers know and love.
“Additionally, we are spotlighting items from We-Vibe, CalExotics, The Rabbit Company, Classic Erotica, and Blush Novelties, and will have representatives from those manufacturers on hand to answer any questions show attendees may have. We are well known for our plump-full-of-goodness goodie bags, but in my opinion this show's bags blow everything we've ever done out of the water. Stop by to see what all the buzz is about!”
At the Sportsheets booth, founder and CEO Tom Stewart, Kimberly, and Sylvia Lopez are meeting with existing customers and meeting new ones. The company also is presenting its newest rebranded line.
“We will be showcasing the rebranded Sportsheets Sex in the Shower line with seven original best-selling items and eight new accompaniments shipping now,” Sportsheets Joanne Queenin said. “Also, our unique line of crops which debuted in July to rave reviews. We continue to take pre-orders and they will be shipping the end of October.”
Charlotte McNeil from Coquette International said that the company is showcasing its latest designs at the Altitude Show.
“This season from Coquette attendees can expect to see a large focus on the newest Darque 2018 collection,” she said. “Inspired by everything tough and sexy, this collection’s range has it all — from the matte finish growing exponentially in every category from beauty to automotive as well as Game of Thrones-inspired embellishments and styling. We see colors ranging from classic black to delicate silver and deep reds. Cutout and sport mesh are also at the forefront of the products adding a casual but sexy vibe that is great for everyday wear. We know attendees are going to love this collection and hope they can all find their ‘Darque’ side as well.”
Fantasy Lingerie is re-introducing its Vixen line with a new, more provocative look with marketing materials to match. The line’s new tag line is “When the only thing that will tame your desire is unbridled passion.”
According to Fantasy Lingerie’s Leilani Whitney, all Vixen styles are designed by Fantasy to maintain its attention to detail and quality that Fantasy is known for. Fantasy is introducing the new Vixen line with 12 styles in three sizes each — one size, L/XL and Queen.
“I think people will be very excited about the range we are offering for the upcoming holiday season,” Whitney said. “We will be introducing the new Vixen line along with a Holiday hanging line. We will also have new styles in our bestselling Premiere, Curve and Play lines so there will be something for everyone — from stylish to super sexy.”
Eldorado director of marketing Allison Travers returns to the Altitude to showcase its wide selection of offerings.
"As the leading distributor of lingerie with over 6,000 items and six exclusive lingerie brands, Eldorado is excited to have a presence again at the upcoming Altitude Intimates Show,” Travers said. “We will be showcasing Eldorado’s award-winning Elevate U retailer education program along with our value-added services, highlighting Eldorado’s exclusive toy lines. We will also have various manufacturers present in the booth to talk to customers about their lines.”
East Coast News, which is situated in booth 337, is showcasing exclusive items from vendors such as Shots America with its Jil line, BMS Factory’s Pillow Talk, the OVO phase IV collection, and popular items from other vendors.
Adventure Industries is showcasing the newest releases from The Rabbit Company, including a new XL line of toys, as well as the new Drilldo collection, Whipsmart and Kangaroo supplements.
Baci Lingerie, which is exclusively distributed by Xgen Products in the U.S., is introducing 25 new White Label Collection styles at Altitude. The new looks are inspired by the strappy soft bondage-inspired styles, which is a trend that has turned into a fashion mainstay, the company says.
Xgen also showcased Envy Menswear’s new 12-piece collection that offers a wide range of dancewear and everyday essentials.
Xgen Products’ booth also is showcasing its other popular brands, such as Bodywand, ZOLO, Lapdance Lingerie, and the new Frederick’s of Hollywood collection of sex toys. Bodywand recently introduced two new USB rechargeable wands and two new couples’ games.
Following a full day of exhibiting, Altitude Show participants are invited to attend a poolside cocktail party this evening. The B2B trade show continues tomorrow with the show floor opening up at 9 a.m.