BRISBANE, Australia — The Lovehoney Trade Sales Team has reported a fantastic reaction to its latest licensed range, Broad City, at the Calvista Roadshow.
Jim Primrose, international sales manager Lovehoney Trade, was in attendance at both Brisbane and Sydney shows after an “epic trip” from Scotland to Hong Kong. Showcasing the Fifty Shades Freed Official Pleasure Collection alongside the Broad City Official Pleasure Collection, Primrose reported lots of “Yas Kweens!” — one of the catchphrases from the Comedy Central show.
According to the company, it was a timely week to introduce the Broad City Range to over 50 retailers and store managers at the Roadshow as Sept. 13 saw the premiere of its fourth season worldwide. Global media titles continued to feature the range this week, including Pitchfork, Health, Bustle and Playboy.
Primrose commented, “I was delighted to be able to show the brand new Freed collection, which stands out with its deep burgundy and rose gold colorway. I had a fair few people try on the Pegasus from the Broad City range, the ready-to-go pegging kit from the range.
“Calvista has such a great team and Susy and Laura’s meticulous planning ensured that the 15 exhibitors representing almost 40 brands arrived from across the globe in the same place at the same time,” Primrose added. “The hospitality and organization of the Calvista team was first class. Thank you to the team and Roger and everyone involved.”
For more information, contact enquiries@lovehoneytrade.com or visit LovehoneyTrade.com.
