Topco Expands 'Bottoms Up' Line of Lubes, Enhancements

Topco Expands 'Bottoms Up' Line of Lubes, Enhancements

LOS ANGELES — Topco Sales is officially shipping its newly expanded Bottoms Up line of lubricants, insertables and enhancements made for all things anal.

New to Bottoms Up are four U.S.-made specialty cosmetics designed to enhance anal play:

  • Bottoms Up Anal Comfort Lube features a thick water-based formula enriched with 5 percent lidocaine to gently numb the skin for smooth entry.
  • Bottoms Up Silicone Lube with Vitamin E is long-lasting, and is waterproof, hypoallergenic, vegan and includes Vitamin E.
  • Bottoms Up Hybrid Lube boasts a lush water-based and silicone-based formula that "hybrid fans love for its long-lasting results." Its paraben-free, glycerin-free, vegan blend stays smooth and slick.
  • Anal Bleach is formulated to gently and safely lighten the appearance of intimate skin. The product is made to be safe for use on genitals and delicate skin and deliver noticeable results over time.

“Bottoms Up has been beloved by customers and consumers for years and we have expanded the line to make it even more relevant to young, modern and sex-positive users,” said Topco Sales COO Autumn O’Bryan. “You can’t have safe or satisfying anal play without lubricants, which made the cosmetics a natural addition to grow the brand. The new look for Bottoms Up is clean and welcoming, and it displays beautifully and seamlessly cross-merchandises with any anal toy. Bottoms Up has always been a big seller and we anticipate even bigger numbers now that each item is officially shipping.” 

In addition to the new cosmetics, the full Bottoms Up line now features packaging with a “clean and modern look that makes the anal plugs, cosmetics and accessories perfect intro or beginner items for anal newcomers.”

Bottoms Up Hybrid and Silicone lubricants are available in 8.6-ounce bottles, while Anal Bleach and Anal Comfort Lube comes in 6.3oz bottles. The full lines come with marketing support, including shelf talkers to make in-store shopping fast and easy. 

To place an order or learn more, email For more information, visit