MAYER, Ariz. — In mid-July, BDSM gear designer Justin Sayne Leather introduced its new line of stage gear made of exotic crocodile skin at the Summer NAMM Show in Nashville.
The new collection features guitar straps and microphone stands made from Justin Sayne’s signature premium crocodile skins in a range of vibrant colors.
Dave Linsk, guitarist for the band Overkill, recently performed using one of JSL’s straps. Eighties pop star Tiffany and her guitarist were also recently photographed wearing stylish JSL fashion cuffs.
Justin Sayne Leather has expanded from the erotic industry to cater to other markets, including apparel, motorcycle gear and more.
“We feel like the genres are separated with extremely blurry lines,” company owner Justin Sayne said. “But more than anything, JSL is expanding.”
According to the company, it recently received federal clearances to begin shipping its exotic skins overseas and expects to significantly grow internationally.
“We have done very well in the exotic market and we are certain that the same quality will translate into other markets,” Sayne said.
To reach the musicians community, JSL says it sponsored musicians with its guitar straps before releasing them to the public. Among the rock stars that JSL has worked with are Sin Quirin from Ministry, the adult retail industry’s very own Joe Walla, and Keith England of the Allman Brothers just to name a few.
“The feedback and consultation of such pros was vital in designing the first line of gear,” Sayne said. “Judging by the response in the ability to quickly produce a high-quality product we decided to move forward.”
According to Sayne, musicians can benefit from a striking onstage look.
“These days, musicians primarily make their money off of their stage work — eye-catching stage gear can bolster an artist’s on-stage presence and ultimately their bottom line,” he said.
For more information, visit JustinSayneLeather.com, or email justinsayneleather@yahoo.com.
