Lovehoney Taps Eropartner as Exclusive Coco de Mer Distributor

Lovehoney Taps Eropartner as Exclusive Coco de Mer Distributor

BATH, England. — Lovehoney has announced Eropartner as the exclusive European distributor for its Coco de Mer Pleasure Collection.

According to the company, the Coco de Mer Pleasure Collection has hit the headlines in recent years due to stocking a £12,000 vibrator, reportedly purchased by Kate Moss. 

Retailers that agree to list the luxurious pleasure products, oils and candles will become part of an exclusive group of retailers worldwide who will be visited personally by Eropartner and/or Jade Bawa, sales executive at Lovehoney, to discuss their individual requirements. The team will deliver brand and bespoke product training to ensure the staff is fully trained and confident with the product USPs prior to in-store launches.

Chris Bakker, co-owner of Eropartner, comments on why they chose to exclusively distribute Coco de Mer in Europe, “There really isn't another brand quite like Coco de Mer out there. The products are housed in an elegant display cabinet which show off the products so beautifully and the products come in the most exquisite packaging. The toys themselves look very sleek and we were instantly wowed by the collection when Jade Bawa visited our offices to present the collection and tell us the brand story. We have never seen such enthusiasm from our sales team following a training session than after they saw Coco de Mer. It really is a very exciting opportunity."

Jim Primrose, Lovehoney's international sales manager, added, “We have an excellent relationship with Eropartner, having worked together for a number of years. Our relationship has been built on integrity, sharing ideas, our vision and goals together. The Coco de Mer exclusivity will be managed quite differently to the other brands we supply to Eropartner. We will be very much hands on and will work more closely with them than ever before to help support and establish the brand with the best retailers in Europe.”    

Jade Bawa also added, "This is only the beginning of something really great and I can't wait to visit the many retailers across Europe to tell them the wonderful Coco de Mer story!" 

Lovehoney has reported a surge in interest in luxury products in Europe, especially in France, over the last 12 months. For more information, email or visit