Vivid's Steven Hirsch Named to Time's Alt 100

NEW YORK — When Time magazine compiled the Time 100 — their "list of the 100 men and women whose power, talent or moral example is transforming the world" — the magazine also asked humorist Joel Stein to select an "Alt Time 100."

Stein convened a lunch meeting that included rapper Xzibit, Hugh Hefner companion Bridget Marquardt, UFC fighter Eddie Sanchez, party planner Glenda Borden and hairstylist Dr. Boogie and they compiled a list of "list of 100 people who actually influence society."

Vivid Entertainment Co-Chairman Steven Hirsch made the list, at No. 58.

"A friend of Glenda's, his video company buys up most of the celebrity sex tapes. And, more importantly, didn't buy the Screech one," Stein explained. "Xzibit was initially excited about this idea since he owns a lot of Vivid videos, but didn't think Hirsch was quite important enough for the list. But again, I needed 100."

Others who made the Alt Time 100 list include Heather Mills, Anna Nicole Smith, Hugh Hefner, Simon Cowell, Paula Abdul (but not Randy Jackson), "The Troops," "The Maloofs" (helpfully defined as "The owners of the Palms casino in L.A."), "24" character Jack Bauer, Sacha Baron Cohen alter ego Borat, Elton John and the owners of the Golden Bird restaurant in Inglewood.

The complete Alt Time 100 list is available here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Rachael Cavalli, Manuel Ferrara Lead Latest From Jules Jordan

Rachael Cavalli stars with multi-XMAs winner Manuel Ferrara in the latest release from Jules Jordan.

Penny Barber Stars in Latest From Kink.com

2025 XMAs MILF Performer of the Year Penny Barber stars with Scarlette Moon in the latest installment of Kink.com's "Whipped Ass" series, titled "Deep Inside the Splash Zone."

Lauren Phillips Fronts Latest From MYLF

2024 XMAs MILF Performer of the Year Lauren Phillips stars with Nick Strokes in the latest release from MYLF, titled “Sweat, Cum, and Glory: Lauren’s Sexy Aerobics Routine.”

Nikita Bellucci Stars in Dorcel's 'M.I.L.F.S. Vol. 4'

Nikita Bellucci headlines the latest feature from Dorcel, titled “M.I.L.F.S. Vol. 4.”

Ashley Makes Her WIFEY Debut

Creator Ashley stars with her husband Kyle and Lil D in the latest release from Vixen Media Group studio imprint WIFEY.

Jennifer White, Vanna Bardot Headline Jonni Darkko's 3rd 'POV Anal Sluts'

Vanna Bardot and newly crowned XMAs Female Performer of the Year Jennifer White topline director Jonni Darkko’s third volume of “POV Anal Sluts,” from Evil Angel.

Leana Lovings Stars in Latest From Elegant Angel

Leana Lovings stars with Alex Legend in the debut episode of Elegant Angel’s new series “Demure Girls,” titled “Pillow Talk with Leana Lovings.”

Angela White, Madison Ivy Lead New Threesome From Brazzers

Multi-XMAs winner Angela White and Madison Ivy star with Ricky Johnson in the latest release from Brazzers, titled "Couple or Throuple?”

Taylor Wild Performs 1st DVP in Latest From New Sensations

Taylor Wild performs her first DVP with Damon Dice and Alex Legend in the latest release from New Sensations.

Melissa Stratton Headlines Latest Volume of Sweet Sinner's 'The Stepmother'

Melissa Stratton toplines the 18th volume of "The Stepmother," the latest release from Mile High Media studio imprint Sweet Sinner.

Show More