Vivid's Steven Hirsch Named to Time's Alt 100

NEW YORK — When Time magazine compiled the Time 100 — their "list of the 100 men and women whose power, talent or moral example is transforming the world" — the magazine also asked humorist Joel Stein to select an "Alt Time 100."

Stein convened a lunch meeting that included rapper Xzibit, Hugh Hefner companion Bridget Marquardt, UFC fighter Eddie Sanchez, party planner Glenda Borden and hairstylist Dr. Boogie and they compiled a list of "list of 100 people who actually influence society."

Vivid Entertainment Co-Chairman Steven Hirsch made the list, at No. 58.

"A friend of Glenda's, his video company buys up most of the celebrity sex tapes. And, more importantly, didn't buy the Screech one," Stein explained. "Xzibit was initially excited about this idea since he owns a lot of Vivid videos, but didn't think Hirsch was quite important enough for the list. But again, I needed 100."

Others who made the Alt Time 100 list include Heather Mills, Anna Nicole Smith, Hugh Hefner, Simon Cowell, Paula Abdul (but not Randy Jackson), "The Troops," "The Maloofs" (helpfully defined as "The owners of the Palms casino in L.A."), "24" character Jack Bauer, Sacha Baron Cohen alter ego Borat, Elton John and the owners of the Golden Bird restaurant in Inglewood.

The complete Alt Time 100 list is available here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Time, AgentRedGirl Drop 2nd Installment of 'Oopsie! Animated'

Adult Time has released the second episode of "Oopsie! Animated," a limited futanari-themed series produced in collaboration with animation studio AgentRedGirl.

Zariah Aura, Yhivi Headline 'Salacious TS Encounters 3' From TransSensual

Zariah Aura and Yhivi topline “Salacious TS Encounters 3” from Mile High Media studio imprint TransSensual.

VR Bangers Celebrates 10th Anniversary

VR Bangers has marked its 10-year anniversary.

Maddie V Baby Is Hustler's 'Cover Honey' for February

Maddie V Baby is the Cover Honey for the February issue of Hustler Magazine and appears in a 14-page centerfold spread shot by Ellen Stagg.

Victoria Grant Fronts Latest From TransAngels

Victoria Grant stars with Johnny Palms in the latest release from TransAngels, titled “Balls Deep in My Football.”

Stephanie Love Stars in Latest From Evil Angel

Stephanie Love stars with directors/performers Francesca Le and Mark Wood, aka LeWood, in “Stephanie & Francesca Anal 3-Way,” from Evil Angel.

Cherie DeVille Stars in Latest From Brazzers

Multi-XMAs winner Cherie DeVille stars with Mike Ox in the latest Brazzers scene, titled “Trespassing Her Yard.”

Natasha Nice Headlines 'Cheating With My Wife 3' From Sweet Sinner

Natasha Nice headlines "Cheating With My Wife 3," the latest release from Mile High Media studio brand Sweet Sinner.

X3 Expo Day 2 Delivers Stars, Screenings and Fan Favorites

The sun once again shone brightly on the historic Hollywood Palladium as throngs of avid fans made their way through the doors, ready to experience Day 2 of the 2026 X3 Expo.

X3 Expo Kicks Into Gear With an All-Star Lineup

Outside the historic Hollywood Palladium on Friday, a huge crowd of fans lined Sunset Boulevard, eagerly awaiting the opening of the 2026 X3 Expo and their big chance to meet the cream of the crop of adult stars.

Show More