Vivid's Steven Hirsch Named to Time's Alt 100

NEW YORK — When Time magazine compiled the Time 100 — their "list of the 100 men and women whose power, talent or moral example is transforming the world" — the magazine also asked humorist Joel Stein to select an "Alt Time 100."

Stein convened a lunch meeting that included rapper Xzibit, Hugh Hefner companion Bridget Marquardt, UFC fighter Eddie Sanchez, party planner Glenda Borden and hairstylist Dr. Boogie and they compiled a list of "list of 100 people who actually influence society."

Vivid Entertainment Co-Chairman Steven Hirsch made the list, at No. 58.

"A friend of Glenda's, his video company buys up most of the celebrity sex tapes. And, more importantly, didn't buy the Screech one," Stein explained. "Xzibit was initially excited about this idea since he owns a lot of Vivid videos, but didn't think Hirsch was quite important enough for the list. But again, I needed 100."

Others who made the Alt Time 100 list include Heather Mills, Anna Nicole Smith, Hugh Hefner, Simon Cowell, Paula Abdul (but not Randy Jackson), "The Troops," "The Maloofs" (helpfully defined as "The owners of the Palms casino in L.A."), "24" character Jack Bauer, Sacha Baron Cohen alter ego Borat, Elton John and the owners of the Golden Bird restaurant in Inglewood.

The complete Alt Time 100 list is available here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kazumi Partners With Rose in Good Faith to Release 'V-Mule' Vulva-Shaped Footwear

Multi-XMAs winner Kazumi has teamed up with fashion brand Rose in Good Faith to release V-Mule vulva-shaped footwear.

Cubbi Thompson Leads Latest From New Sensations

Cubbi Thompson stars with Codey Steele in the latest release from New Sensations.

Gray Perrier, Liv Revamped & Zariah Aura Star in New Transfixed Release

Gray Perrier stars with Liv Revamped and Zariah Aura in the latest release from Transfixed, titled "Bachelorette Stripper Switcheroo."

Reptyle Debuts Cross-Site Release 'Mom vs. Girlfriend'

Reptyle is launching a cross-site release on its Family Strokes, MYLF, Freeuse, and TeamSkeet imprints, titled “Mom vs. Girlfriend.”

Sara Jay Makes Her MILFY Debut

Sara Jay has made her debut for Vixen Media Group (VMG) studio imprint MILFY, alongside Hollywood Cash.

MsSexySaigon Stars in New Release From FreeUse

MsSexySaigon stars with Josh Rivers and Jason Sarcinelli in a new release from FreeUse.

Addison Vodka Headlines 'Infidelity 5' From Sweet Sinner

Addison Vodka toplines "Infidelity 5," the latest release from Mile High Media studio brand Sweet Sinner.

Elise London Stars in Latest Release From FreeUse

Elise London stars with Joshua Lewis in the latest release from FreeUse.

Charlie Forde, Eva Nyx Headline Latest From Family Strokes

Charlie Forde and Eva Nyx star with Anthony Pierce and Jason Sarcinelli in the latest release from Family Strokes.

Show More