Vivid's Steven Hirsch Named to Time's Alt 100

NEW YORK — When Time magazine compiled the Time 100 — their "list of the 100 men and women whose power, talent or moral example is transforming the world" — the magazine also asked humorist Joel Stein to select an "Alt Time 100."

Stein convened a lunch meeting that included rapper Xzibit, Hugh Hefner companion Bridget Marquardt, UFC fighter Eddie Sanchez, party planner Glenda Borden and hairstylist Dr. Boogie and they compiled a list of "list of 100 people who actually influence society."

Vivid Entertainment Co-Chairman Steven Hirsch made the list, at No. 58.

"A friend of Glenda's, his video company buys up most of the celebrity sex tapes. And, more importantly, didn't buy the Screech one," Stein explained. "Xzibit was initially excited about this idea since he owns a lot of Vivid videos, but didn't think Hirsch was quite important enough for the list. But again, I needed 100."

Others who made the Alt Time 100 list include Heather Mills, Anna Nicole Smith, Hugh Hefner, Simon Cowell, Paula Abdul (but not Randy Jackson), "The Troops," "The Maloofs" (helpfully defined as "The owners of the Palms casino in L.A."), "24" character Jack Bauer, Sacha Baron Cohen alter ego Borat, Elton John and the owners of the Golden Bird restaurant in Inglewood.

The complete Alt Time 100 list is available here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kyaa Chimera Makes Her Girlsway Debut

Recently crowned XMAs Fetish Creator of the Year Kyaa Chimera makes her Girlsway debut alongside Roxie Sinner in "Free-Use Homework Hang."

Lilly Bell Stars in Latest From Blacked Raw

Multi-XMAs winner Lilly Bell stars with Anton Harden in the latest release from Vixen Media Group studio imprint Blacked Raw.

Sabien DeMonia Performs Her 1st Evil Angel DAP

Reigning Euro XMAs MILF Performer of the Year Sabien DeMonia performs her first Evil Angel DAP alongside Jesus Reyes and Little Maly.

At Last: Jennifer White Reflects on a Breakthrough Year and XMAs Gold

Jennifer White has reached the top of the mountain. Not only did the veteran performer’s recent showcase, “Hollywood Whore,” win Best Performer Showcase at the 2026 XMAs, but White herself scored the ultimate honor by being crowned Female Performer of the Year.

Christy Love Stars in Latest From MYLF

Christy Love stars with Nade Nasty in the latest installment of MYLF series "MomDrips," titled “Finish Inside of Me, You Dirty Boy.”

Madelynn May, Selina Imai Headline 'Lesbian Neighbor Affairs 4'

Madelynn May and Selina Imai topline the fourth volue of "Lesbian Neighbor Affairs," from Girlfriends Films.

Eva Nyx Fronts Latest From New Sensations

Eva Nyx stars with Jason Sarcanelli in the latest release from New Sensations.

Vanna Bardot Toplines Latest 'Luxure' From Dorcel

Two-time XMAs Female Performer of the Year Vanna Bardot headlines "Indecent Wives," the latest installment of Dorcel's "Luxure" series.

Kyra Hot Returns to Immoral Productions

Kyra Hot stars in a new three-part release from Immoral Productions, alongside Matt Bird, Charlie Dean, and studio honcho “Porno Dan” Leal.

Ana Foxxx, Yhivi & Demi Hawks Star in Latest From Girlsway

Multi-XMAs winner Ana Foxxx, Yhivi, and Demi Hawks star in the latest Girlsway release, titled “Four Hands Massage Lesson.”

Show More