Stein convened a lunch meeting that included rapper Xzibit, Hugh Hefner companion Bridget Marquardt, UFC fighter Eddie Sanchez, party planner Glenda Borden and hairstylist Dr. Boogie and they compiled a list of "list of 100 people who actually influence society."
Vivid Entertainment Co-Chairman Steven Hirsch made the list, at No. 58.
"A friend of Glenda's, his video company buys up most of the celebrity sex tapes. And, more importantly, didn't buy the Screech one," Stein explained. "Xzibit was initially excited about this idea since he owns a lot of Vivid videos, but didn't think Hirsch was quite important enough for the list. But again, I needed 100."
Others who made the Alt Time 100 list include Heather Mills, Anna Nicole Smith, Hugh Hefner, Simon Cowell, Paula Abdul (but not Randy Jackson), "The Troops," "The Maloofs" (helpfully defined as "The owners of the Palms casino in L.A."), "24" character Jack Bauer, Sacha Baron Cohen alter ego Borat, Elton John and the owners of the Golden Bird restaurant in Inglewood.
The complete Alt Time 100 list is available here.