Vivid's Steven Hirsch Named to Time's Alt 100

NEW YORK — When Time magazine compiled the Time 100 — their "list of the 100 men and women whose power, talent or moral example is transforming the world" — the magazine also asked humorist Joel Stein to select an "Alt Time 100."

Stein convened a lunch meeting that included rapper Xzibit, Hugh Hefner companion Bridget Marquardt, UFC fighter Eddie Sanchez, party planner Glenda Borden and hairstylist Dr. Boogie and they compiled a list of "list of 100 people who actually influence society."

Vivid Entertainment Co-Chairman Steven Hirsch made the list, at No. 58.

"A friend of Glenda's, his video company buys up most of the celebrity sex tapes. And, more importantly, didn't buy the Screech one," Stein explained. "Xzibit was initially excited about this idea since he owns a lot of Vivid videos, but didn't think Hirsch was quite important enough for the list. But again, I needed 100."

Others who made the Alt Time 100 list include Heather Mills, Anna Nicole Smith, Hugh Hefner, Simon Cowell, Paula Abdul (but not Randy Jackson), "The Troops," "The Maloofs" (helpfully defined as "The owners of the Palms casino in L.A."), "24" character Jack Bauer, Sacha Baron Cohen alter ego Borat, Elton John and the owners of the Golden Bird restaurant in Inglewood.

The complete Alt Time 100 list is available here.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Connie Perignon Returns to Bang Bros

Connie Perignon has made her return to Bang Bros alongside Johnny Love in "Connie Breaks Her Roommate's Celibate Streak."

Octavia Red, Haley Reed Topline 'My Girlfriend's Sister' From Sweet Sinner

Reigning XMAs Girl/Girl Performer of the Year Octavia Red and Haley Reed headline “My Girlfriend’s Sister,” from Mile High Media studio imprint Sweet Sinner.

Penelope Snaps, Tiffani Time Topline Latest 'Bad Lesbian'

Penelope Snaps and Tiffani Time headline the 22nd volume of "Bad Lesbian," the latest release from Girlfriends Films.

Kasey Kei Stars in Latest From Transfixed

Kasey Kei stars with Reese Rideout and reigning two-time XMAs Trans Performer of the Year Ariel Demure in the latest release from Transfixed.

Sarah Arabic Fronts 2nd Installment of Digital Playground Western 'The Drifter'

Sarah Arabic stars with multi-XMAs winner Alex Jones in the second installment of Digital Playground’s two-part Western, titled “The Drifter.”

Lilly Bell, Victoria Grant Front Latest From Transfixed

2025 XMAs Girl/Girl Performer of the Year Lilly Bell and Victoria Grant star in the latest release from Transfixed, titled "Telling Her Story."

Yhivi, Chanel Chance Lead Latest From Transfixed

Yhivi and Chanel Chance star in the latest release from Transfixed, titled "An Unexpected Craving."

Penny Barber Stars in Latest From Kink.com

2025 XMAs MILF Performer of the Year Penny Barber stars with Peter Hooke in the latest installment of Kink.com's "Divine Bitches" series, titled “Earning His Freedom.”

Penthouse Names Hannah Jo May's 'Pet of the Month'

Penthouse Magazine has named Hannah Jo as Pet of the Month for May.

Nia Bleu Fronts Latest From New Sensations

Nia Bleu stars with Damon Dice in the latest release from New Sensations.

Show More