Maleflixxx, Manhunt Collaborate for VOD Theater

TORONTO — Gay video-on-demand distributor Maleflixxx has partnered with gay networking site Manhunt to create a new gay adult pay-per-view theater at ManhuntOnDemand.net.

Maleflixxx's Mary Gillis told XBIZ that this is the beginning of a major partnership between the two companies, a collaboration that took a year to finalize.

"We are so excited," Gillis said. "Manhunt has such a great team and are behind us 100 percent. Their ideas about how to work with consumers and how to promote their product is much like ours."

Gillis said ManhuntOnDemand is a spin-off of the Manhunt networking site, incorporating all of the gay online portals, such as social networking and chat. Gillis also said that Maleflixxx's complete library, consisting of exclusive titles from 60 studios, all will be available on the new site.

Maleflixxx also is set to sponsor Manhunt's European tour this summer, which will bring male models and the DJ talent of Chi Chi La Rue to major cities, such as Milan and Barcelona.

"There's nowhere to go but up," Gillis said.

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