Ninn Worx's Michael Ninn and Jazmin Media's Jazmin Jones said they see similarities in each other's company work ethic, practice and vision. Jones said she runs her business like a family — her business partner is her husband, Marcus Lawson — and she is thrilled to have signed with an American company with the same philosophy.
Jones also said her company's focus on editing authentically intimate content to synchronize with its music — soundtracks written and produced by Jones herself — is what sets Jazmin Media apart from the rest, and Ninn said the content's high production value and musical drive fits well with his brand.
"We edit the sex around the music," Jazmin told XBIZ. "The sex flows; subconsciously to the viewer, it's more erotic. It's a slow, smooth action and the end result is more sensuous."
Jones said her line, which she said features a stylized music video esthetic, fused with hardcore cinema, has proven popular in the U.K., and her "Every Six Seconds" series was purchased by Playboy TV. Now with Ninn Worx, Jones is working to create a U.S. audience.
"There's something for everyone in our films," Jones said. "There's a stigma attached with those [women- and couples-friendly] films that they tend to be softer. What women want — I know because I'm a woman — is sex to be raunchy and dirty, as well."
Jones only features performers who are truly intimate with each other and giving real performances, "Almost like you're not meant to be there watching," Jones said, which gives her films the voyeuristic feel of gonzo content, but without the low production value that gonzo often brings.
Jones said she spends up to four months producing each Jazmin Media title, with an entire month devoted to its soundtrack. Jazmin Media helms every aspect of the production cycle, Jones said, from concept creation to box cover design.
"We're pushing creative boundaries, pushing to the edge and crossing genres," Jones said. "There's a huge market for this."