Since last year, semi-final rounds have been held in Los Angeles, San Francisco, Denver, Detroit, New York, Dallas and the Internet.
Playboy TV's new channels Spice Xcess, Club Jenna, Fresh and Shorteez have aired footage from some of the semi-final rounds, but Lane's ultimate goal is for the project to be picked up for regular programming by one of the major adult broadcast companies. She said there has been some interest in the project as a pay-per-view event.
"This is strictly T and A content with real women who have the desire to fulfill some longtime fantasies and compete for a complete makeover which includes breast augmentation, makeup artist, photo shoot and many prizes offered by our sponsors," Lane said. "I’m optimistic about the success of this product."
The MILF Contest sponsors include Coquette Lingerie, ConnectionOnline.com, Wet International, Hedonism III, Wild Women Vacations and Jules-Jewels.com
The ladies joining the contest range in age from 23-43 and all hold regular jobs unrelated to the adult industry.
For more information on the contest and the Hedonism III event visit MILFMakeoverContest.com.
