Under the deal, Leone is slated to produce original wireless content, including ringtones, wallpaper and videos. Product levels will include glamour, topless, nude and softcore, according to Brickhouse President Clinton Fayling.
"DVDs, cable, Internet, magazines — Sunny Leone has seen success in almost every medium," Fayling said. "As one of the most recognizable stars in the adult entertainment industry, we expect similar success in mobile.”
Fayling said that Brickhouse will ramp up Leone’s launch with wallpapers and video products being rolled out within a month. He said Leone’s branded mobile site will go up within two months.
Leone, a former Penthouse Pet of the Year and “Wild On E!” host, owns three online adult sites — SunnyLeone.com, SunnysGirlfriends.com and SunnysMoney.com, an affiliate program that offers weekly updated FHGs and MGPs and zip files.
Leone said she was pleased with the Brickhouse deal, which was announced Thursday.
"I've been monitoring the mobile platform for a while, waiting for the right time to jump in," Leone said. "This past year I finally found a company [Brickhouse Mobile] that will promote me and my image the way I want.”