LOS ANGELES — Maia Toys has appointed industry veteran Lisa Hanna as president of sales.
In her new role, Hanna will work with the Maia team and VP of sales Nicole Talley to promote the company’s re-branding efforts and proactive approach to customer service.
Hanna arrives at Maia with more than 15 years of pleasure industry experience working with manufacturers and distributors. “[I] have developed numerous relationships over the years and found the team from Maia to be genuine and driven,” Hanna said.
Her myriad customer connections and longstanding friendships were key in the decision to add Hanna to the team, the company said.
“Lisa and I have different strengths, but complement each other so well,” Talley said. “We worked together for five years in distribution, and Lisa is a well-respected veteran in our industry. It was just an easy decision for us at Maia to bring her on board.”
In addition to driving market share, Hanna says she aims to assist with product development and Maia's marketing makeover.
“I recognized that they had quality products, but just needed a few adjustments that could enhance the brand,” Hanna said. “I decided to join the company because I wanted a challenge of taking them to a higher level of success.”
For more information on Maia Toys' latest developments, contact Hanna at Lisa@MaiaToys.com.
