NEW YORK — Lovehoney has announced it is now shipping its new range of licensed sex toys, the Broad City Official Pleasure Collection, which is the brand’s latest partnership with U.S. hit comedy series “Broad City.”
The collection, which officially launched to the Trade at the ANME Founders Show in July, is the first time that Lovehoney has partnered with a TV show; the current portfolio includes rock bands, (Motörhead, Mötley Crüe) fashion brands, (tokidoki), Sex experts (Tracey Cox) and book “Fifty Shades of Grey.”
Broad City is courtesy of the collective brains of Abbi Jacobson and Ilana Glazer, both which star in the show. The story centers around two best friends navigating their twenties in New York City, whose adventures always lead down unexpected and outlandish paths. The show is noted for its frank and funny portrayal of sex, and has featured many sex toys, including a memorable scene that introduced pegging to a mainstream TV audience for the first time, a representative indicated.
Neal Slateford, Lovehoney co-founder, said, “For us working with a show of Broad City’s caliber was a no-brainer and we’re delighted to be working with Comedy Central. The range perfectly encapsulates what the show is all about: fun and energy.
"We’re delighted with how the products represent Abbi and Ilana’s humour, with each item harking back to hilarious episodes in the girls’ lives," Slateford continued. "The hero products for us are the kegel balls, Nature’s Natural Pocket: fans will know the exact moment in the show that these pleasure balls, with their secret ‘stash’ pocket is all about.”
Steve Raizes, SVP consumer products for Viacom’s Global Entertainment Group, noted, “Comedy Central is thrilled to team up with Lovehoney on this collection that expresses the bold, unique and sex-positive voice of ‘Broad City.’ We are excited to bring these innovative and high quality products to fans of the show.”
The products have been designed and developed in-house as has all packaging, POS and brand marketing collateral.
Kate Hodgson-Egan, international sales manager commented, “We are delighted to announce that the ‘Broad City’ range is shipping now! The range was very popular when it launched at the ANME Founders Show. Visitors to our stand loved the bright and fun packaging of the products and eye-catching POS, perfect for in-store displays or windows. The new season of ‘Broad City’ premieres in the U.S. on September 13, so get your orders in as soon as possible.”
For more information, email enquiries@lovehoneytrade.com or visit LovehoneyTrade.com.
