BATH, England — Lovehoney's International trade sales managers Jim Primrose, Kate Hodgson-Egan and Sabrina Earnshaw are back from last week's ANME, which saw the launch of four brand new ranges: The Official Broad City Official Pleasure Collection, Fifty Shades Freed The Official Pleasure Collection, BlowYo and tokidoki X Lovehoney Series 3.
Additionally, Lovehoney received the StoreErotica Award for “Best Foreign Manufacturer.”
Hodgson-Egan said, “This was definitely the most successful show yet, we had record numbers of visitors with attendees calling our stand ‘the must-see booth!’
“The final range in our Fifty Shades of Grey Official Pleasure Collections —Freed, stole the show with customers commenting on the striking rich combination of the rose gold and purple colors,” Hodgson-Egan continued. “They were also in awe at the ‘Sweet Release’ clitoral suction stimulator due to it containing a super-powerful suction with 4 different patterns and intensities. Attendees were also blown away by the quality and detailing of the luxe toys in the Limited Edition Fifty Shades ‘Cherished’ range.
“Typically when a new Fifty Shades range launches, we have seen a spike in sales for the previous collection,” Hodgson-Egan concluded. “Therefore, we are urging retailers to stock up on Fifty Shades of Grey Official Pleasure Collection and Fifty Shades Darker Official Pleasure Collection to prepare themselves for the next Fifty Shades instalment. The next movie trailer should be released around September time — get ready!"
Earnshaw commented on the reaction to Lovehoney’s latest collaboration with hit U.S. TV show “Broad City.”
“Whether a fan of the show or not, visitors to our stand loved the bright and fun packaging of the products and eye-catching POS, perfect for in-store displays or windows,” Earnshaw said. “The most popular items from this range were undoubtedly the ‘In the Mood’’ mint green lipstick vibrator, inspired by character Ilana’s pre-masturbation ritual of putting on green lipstick, the ‘Nature’s Pocket’ kegel balls, as seen in the iconic scene of the show where Ilana stores her stash and ‘The Pegasus’ pegging kit, based on Abbi’s notorious pegging scene.”
At ANME, Lovehoney also unveiled its latest innovation in male sex toys, BlowYo, a male stroker that creates the sensations of intense oral sex.
“BlowYo was described by an independent tester as, ‘the closest to a blow job I’ve ever felt from a toy,’” Earnshaw added, “therefore there was a lot of curiosity about this stroker. There were many comments on the sleek packaging and the addition of the plain black container which the stroker comes in for discreet storage and portability.”
The tokidoki x Lovehoney Official Pleasure Collection also had a new addition unveiled at the show, series 3 mini vibes bullets.
“The tokidoki x Lovehoney collection is really popular with our customers already and the new vibes, which incorporate skeletons and skulls, received a great reaction with many customers commenting that these will be perfect for Halloween and Day of the Dead festivities in October and November,” Earnshaw reported.
“We had an overwhelming response to all our products demonstrated at the show and we had great comments from our customers on how ‘Lovehoney make it so easy’ with our great quality products, impressive packaging, POS and training material available,” Earnshaw concluded. “ANME 2017 was brilliant and we are already looking forward to ANME 2018!”
For more information, email enquiries@lovehoneytrade.com or visit LovehoneyTrade.com.
