Good Vibrations Acquires Rival Sex Toy Retailer Babeland

Good Vibrations Acquires Rival Sex Toy Retailer Babeland

SAN FRANCISCO — Sex toy and novelty retailer Good Vibrations today said it has acquired rival retail chain and online store Babeland.

Terms of the deal, which is expected to close early next month, were not disclosed by the two companies. Babeland is expected to retain its name and brand identity.

Babeland started up in 1993 as a Seattle brick-and-mortar retailer called Toys in Babeland, founded by Rachel Venning and Claire Cavanah in response to the lack of women-friendly sex shops in the Northwest city.

Babeland currently operates the Seattle store at 7th Ave. and Pike St., along with three in New York City — in Brooklyn, Lower East Site and SoHo. It also operates the Babeland.com online store.

Good Vibrations, founded in 1977 in San Francisco, operates nine stores in five cities, including some in New York, as well as the GoodVibes.com online store.

Both brands will remain intact and continue to serve their respective communities and locations “while combined efficiencies will help both brands grow successfully and create a larger retail imprint,” said Jackie Rednour-Bruckman, executive vice president of Good Vibrations.

“Promoting sexual health and pleasure has been at the core of Good Vibrations and Babeland for decades,” Rednour-Bruckman said. “This acquisition represents a powerful synergy where both brands can grow successfully and fulfill the founder’s visions of a more sex positive world.”

With the acquisition, Babeland’s founders will step down and move on to other pursuits.

Venning said, “It’s been a joy and an adventure to start and grow Babeland. I have enormous gratitude for all the customers, staff and community that have been part of this. I’m ready for a new adventure."

"Having Good Vibrations take over makes it easier to let go because we share so many of the same feminist values,” she said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Show More