LOS ANGELES — CalExotics showcased a mix of new products and innovative marketing materials at the Adult Novelty Manufacturers Expo this week in Burbank, Calif.
The bi-annual event brings together manufacturers of intimate toys, lingerie, lubricants and novelties for a three-day event.
Susan Colvin, founder and CEO of CalExotics, says, “At the show, we meet with customers to show off everything CalExotics and JOPEN have to offer. Our booth was packed daily, and everyone was excited about our offerings. We can’t wait to start shipping!”
At the CalExotics booth, attendees were greeted with new products and collections, along with repackaged favorites. The newest collections from the novelty pioneer include Eden and Tiny Teasers. Both collections are affordable, retailing between $20-40.
Eden offers four silicone massagers. Each model runs on two AAA batteries, and the 10 vibrating patterns resonate throughout.
Tiny Teasers are petite mini-massagers and bullets that are powered by a strong rechargeable battery and come in four designs. Brick and mortar retailers also have the option to carry the Tiny Teasers Counter Display for impulse buys and cross-merchandising.
New products were introduced from many of CalExotics’ collections, including Couple’s Enhancers, Intimate Pumps, Jack Rabbit and others.
The Jack Rabbit Signature collection features three premium styles. In addition to having seven functions of vibration, each style has a signature feature — rocking G, thrusting and rolling pleasure balls.
Jackie White, executive vice president of CalExotics, says, “These Jack Rabbits are a must-see, which is why we are offering a point of purchase display. Retailers will receive a free display with qualifying purchases. Please contact your CalExotics sales representative for more information.”
CalExotics revealed new packaging for its lines Hot Pinks, Venus Butterfly, Personality Vibes and more.
“These repacked products are a breath of fresh air. They are fun, vibrant and really make a statement,” Colvin said.
CalExotics’ sister company JOPEN also unveiled new products. AMOUR offers four massagers. Each item features a heart embellishment, and the USB rechargeable batteries offers seven functions of vibration with an added five speeds for each function.
“A point of purchase display is also available for AMOUR. If you can get the product into the hands of the consumer, the beauty and power will sell itself,” adds White.
ANME attendees also received a flash drive from the two companies, which featured the companies’ latest marketing material. The drives included a digital copy of CalExotics latest catalog, collection supplements, Amazon listing information, images and more.
“Everyone loved these. They have everything you need to know about our products and more,” White said.
For more information on products and marketing initiatives from CalExotics and JOPEN, visit CalExotics.com and Jopen.com.
