WINDSOR, England — Luwi (pronounced loowee and stands for “Let Us Wear It”) is described as an ultra-thin, hormone-free, chemical-free, new form of contraceptive and sexually transmitted infection (STI) protection made for women.
Launched in 2016, the company says it is now crowd-funding to continue its growth.
Luwi gives women the ability to be in control of their protection and address the problem that condoms can be disruptive to feeling good.
“Until now, sexual health options have not kept up with the modern woman,” said Kinsella, founder of Luwi and original Super Luwi Woman.
Luwi can be inserted up to eight hours before it is needed and protectively rests inside a woman. According to the company, Luwi acts as a lining to prevent contraception and sexually transmitted infections and diseases.
The company cites independent efficacy tests that report Luwi “is more protective than a condom, and has a .1 percent breakage rate, compared to a 3.1 percent breakage rate of condoms.”
Luwi contains no latex and is made of organic and hypoallergenic polyurethane. The material conducts heat, providing a natural feel for both partners.
Luwi currently retails online at Luwi.co.uk, Amazon.co.uk, Amazon.de, and Groupon. According to the company, it plans to make Luwi available at clinics and university health centers with the money it receives through its crowd-funding campaign.
“Luwi seems like one of the most effective STD, contraceptive products on the market, especially in the context of keeping women empowered,” said Linda Banner, PhD., a certified sex therapist in private practice who is instrumental in clinical research at Stanford Medical Center, and a Luwi advisory board member.
After using Luwi exclusively for a month, Nixalina Watson, a sex and dating expert and blogger said, “Luwi is an epic alternative to traditional contraception. I don't like the feel of condoms. Luwi is almost undetectable. It feels good for my guy too. I can bet that many women have, at least once, felt pressured into not using a condom during sex. Unwanted pregnancies don't feel good and many of us have careers to consider.”
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