NEW YORK — Lovehoney has partnered with the masterminds behind Comedy Central's "Broad City" to launch a new collection of pleasure products.
The collaboration will mark the first time Lovehoney has partnered with a TV show.
“For us working with a show of Broad City’s calibre was a no-brainer and we’re delighted to be working with Comedy Central,” said Neal Slateford, Lovehoney’s co-founder. “The range perfectly encapsulates what the show is all about: fun and energy.
“We’re delighted with how the products represent Abbi and Ilana’s humor, with each item harking back to hilarious episodes in the girls’ lives,” Slateford continued. “The hero products for us are the kegel balls, Nature’s Natural Pocket: fans will know the exact moment in the show that these pleasure balls, with their secret ‘stash’ pocket is all about!”
Broad City is courtesy of the collective brains of, and starring, Abbi Jacobson and Ilana Glazer. The story centers around two best friends navigating their twenties in New York City, whose adventures always lead down unexpected and outlandish paths. The show is noted for its frank and funny portrayal of sex, and has featured many sex toys, including a memorable scene that introduced pegging to a mainstream TV audience for the first time, a representative indicated.
Lovehoney says the range of irreverent, colorful items will appeal to Broad City’s extensive fan base as well as first time users. The products have been designed and developed in-house as has all packaging, POS and brand marketing collateral.
“Comedy Central is thrilled to team up with Lovehoney on this collection that expresses the bold, unique and sex-positive voice of ‘Broad City,’” added Steve Raizes, SVP Consumer Products for Viacom’s Global Entertainment Group. “We are excited to bring these innovative and high quality products to fans of the show.”
Kate Hodgson-Egan, international sales manager commented, “We are delighted the ‘Broad City’ range is finally here! We cannot wait to showcase the range to our committed customers in the US who have been so supportive of our licensed ranges. First up on the ‘Broad City’ Tour is ANME in Los Angeles. The new season of ‘Broad City’ premieres in the U.S. on Aug. 23, so get your orders in as soon as possible.”
The full range includes: “Yas Kween” bullet vibrator, “Pegasus” strap-on kit, “In the Mood” lipstick vibrator, “Man on A Mission” stimulation stroker — masturbation sleeve for men, “Tuesday 7am” classic vibrator, “Respect Your Dick” vibrating cock ring, “Ass of an Angel” silicone butt plug, “Hot Dream” rocket vibrator, “Precious Package” love egg vibrator, “Nature’s Pocket” kegel balls, “Dr Wiz” mini wand vibrator, “Dream Come True” G-spot vibrator, “The Vulvarine” rabbit vibrator and “Mind My Vagina” lubricant.
Broad City will be showcased at stand No. 55-57 at ANME. For more information, email enquiries@lovehoneytrade.com.
