Private’s total sales for the 12-month period ending Dec. 31, 2006 increased by $1.87 million to $39 million. Income from continuing operations increased by $1.33 million to $1.47 million primarily due to bigger operating profit from the uptick in new media sales.
Broadcasting sales jumped 125 percent to $10.82 million as a result of Private’s increased focus on new media content distribution, while Private’s wireless sales swelled 96 percent to $2.67 million as a result of the company’s content going live in more international markets. Private mobile content is available on more than 544 million handsets in 31 countries via 62 operators.
“During the 12 months ending Dec. 31, 2006, the combined increase in broadcasting, wireless and Internet sales was 65 percent, compared to the same period last year and the combined sales represented 49 percent of total sales,” Private Media CFO Johan Gillborg said. “We expect aggressive growth in this area going forward and subsequently it will significantly affect the overall growth and operating profit of the company’s business.”
The two markets that showed significant depression were DVD and magazine sales, echoing an overall downturn in those markets industry-wide. DVD sales were down 16 percent from 2005, to $16.84 million. Print media sales were down 39 percent.
According to the report, traffic to Private’s websites has ballooned by 24 percent compared to 2005.
Overall, the company achieved a gross profit of $20.18 million, or 52 percent of net sales in 2006, compared to $17.64 million, or 47 percent of net sales in 2005.
