Icon Brands Hires Sara Hentcy as Sales Manager

Icon Brands Hires Sara Hentcy as Sales Manager

VAN NUYS, Calif. — Sara Hentcy has joined Icon Brands as sales manager. 

Hentcy brings close to 10 years of experience in the adult category to Icon from a few perspectives. She previously worked at Impulse Novelties, Peekay and Pleasure Chest, most recently at Impulse as director of sales.

While at Impulse she created strong relationships with many of the industry's key buyers, and because of her retail experience, she is able to understand what a buyer wants at both the distributor and retail level, the company says.  

“We're really happy to have come across Sara,” said Scott Paul, media relations manager for Icon Brands. "She was highly recommended by people we really respect, and now we understand why. She's enthusiastic, has great relationships, and most importantly, really understands the market from all sides."

Paul added, "There's nothing that replaces the knowledge gained in demonstrating products in offices and at the store level; Sara understands the whole supply chain."  

In her new position, Hentcy will represent all the Icon collections, including Nines, Linea, Hey 19 and Falcon. Her key responsibilities will include client contact, creating distributor and retail programs, doing trade shows and having a hand in new-product selection.

“I'm so excited to be working with the Icon team," Hentcy said. "There is such a wealth of terrific products and packaging here, and in such an impressive range of categories. The potential for growth is tremendous; it'll be exciting to help take Icon to the next level." 

Hentcy can be reached at Icon Brands, (818) 380-7700, ext. 105, or email sara@iconbrands.com

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

Show More