LOS ANGELES — Channel 1 Releasing has released a new Pride-themed cock ring, made of 100 percent silicone, featuring the six colors of the pride flag rainbow.
The Brawn Pride Ring will make its debut this weekend at the Chi Chi LaRue’s store in West Hollywood during the Resist March. The ring is also available for purchase at ChiChiLaRues.com and BoneyardToys.com.
Chi Chi LaRue's will participate in the march that will go from Hollywood to West Hollywood, where the world's first Pride Parade was born in 1970. Chi Chi LaRue's is located at 8861 Santa Monica Blvd., in West Hollywood.
Through Sunday, June 11, shoppers can pick up a free #Resist sign (while supplies last).
Instead of the usual parade for L.A. Pride, Christopher Street West and the community have organized a #ResistMarch. On June 11, participants can demonstrate their commitment to equal rights for the LGBT community, for women, for immigrants, and for people of all races.
“As crazy as it sounds, this year more than ever we need to advocate more than ever for equality and human rights for all,” said Chi Chi LaRue.
The #ResistMarch will take place Sunday, June 11 at 8 a.m. at the corner of Hollywood and Highland and follows a 3.2 mile route to Santa Monica Blvd., and Robertson in West Hollywood. Supplies of #Resist protest signs are limited.
Chi Chi LaRue's also will host a Cock Ring Toss where shoppers can win a SKWERT.
