XR Brands Expands 'Strap U' Harness Collection

XR Brands Expands 'Strap U' Harness Collection

HUNTINGTON BEACH, Calif. — XR Brands has expanded its Strap U line of harnesses and dildos to “encompass a wider array of accessories catered to first-time peggers.”

With two new harness designs and several premium silicone dildo designs to choose from, Strap U is offering retailers an expansive selection of strap-on gear competitively priced for strong sales, a representative indicates.

The Pegged harness features a super-slender starter dildo made of premium-quality silicone with a 5-inch insertable length and slight curve shaped to gently stimulate the prostate. The lightweight nylon harness holds the dildo securely in place with an O-ring while its waist and leg straps are easily adjusted for comfortable long-term wear. Featuring a bullet vibe pocket in the front and completely open rear, the Pegged harness adjusts to 44 inches around the waist and 28 inches around each thigh and makes it easy for both the wearer and their partner to be on the receiving end of anal pleasure. 

The Navigator harness with matching silicone G-spot dildo is “another perfect intro set for pegging, thanks to its premium craftsmanship and accommodating size.” The dildo’s tapered shaft gradually increases in diameter toward its base and features smooth silicone for more comfortable insertion. The harness wraps around the thighs and adjusts up to 44 inches around the waist and 28 inches around each leg.

The Boi Toy features a textured shaft, curved shape and realistic head. The shaft is made of velvet-smooth silicone for comfortable penetration and the tip is curved to target the prostate for maximum stimulation. Featuring a flared suction-cup base, Boi Toy can be enjoyed solo and easily strapped into any compatible Strap U harness for an intensely pleasurable pegging session. 

Additionally, Strap U has introduced the all-in-one Tri-Play three-piece dildo set featuring three premium silicone dildos with a unique spiraling texture down each. Graduated in length and girth, Tri-Play dildos are slightly curved and harness-compatible.

The items range in price from $33.95 to $44.99.

“We launched the Strap U line to provide shoppers with a wide range at a variety of price points and give retailers a cohesive brand that appeals to all levels,” said XR Brands director of marketing Rebecca Weinberg. “The response has been tremendous and more stores across the country have updated their inventory to include these beginner- and intermediate-friendly strap-on systems. These newest releases are already performing well with our customers and we look forward to expanding Strap U even more next year.”

According to a representative, Strap U performs especially well thanks to its eye-catching packaging, which features striking models wearing each item to showcase its features and benefits. Every box is emblazoned with spot-varnish finishes to help them stand out from across the store and create a clean and sophisticated merchandising display on a wall or shelf for a strong, engaging impact. 

To place an order to learn more about Strap U, email Weinberg at rebecca@xrbrands.com. To view the current Strap U lineup, visit XRBrands.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More