XR Brands Expands 'Strap U' Harness Collection

XR Brands Expands 'Strap U' Harness Collection

HUNTINGTON BEACH, Calif. — XR Brands has expanded its Strap U line of harnesses and dildos to “encompass a wider array of accessories catered to first-time peggers.”

With two new harness designs and several premium silicone dildo designs to choose from, Strap U is offering retailers an expansive selection of strap-on gear competitively priced for strong sales, a representative indicates.

The Pegged harness features a super-slender starter dildo made of premium-quality silicone with a 5-inch insertable length and slight curve shaped to gently stimulate the prostate. The lightweight nylon harness holds the dildo securely in place with an O-ring while its waist and leg straps are easily adjusted for comfortable long-term wear. Featuring a bullet vibe pocket in the front and completely open rear, the Pegged harness adjusts to 44 inches around the waist and 28 inches around each thigh and makes it easy for both the wearer and their partner to be on the receiving end of anal pleasure. 

The Navigator harness with matching silicone G-spot dildo is “another perfect intro set for pegging, thanks to its premium craftsmanship and accommodating size.” The dildo’s tapered shaft gradually increases in diameter toward its base and features smooth silicone for more comfortable insertion. The harness wraps around the thighs and adjusts up to 44 inches around the waist and 28 inches around each leg.

The Boi Toy features a textured shaft, curved shape and realistic head. The shaft is made of velvet-smooth silicone for comfortable penetration and the tip is curved to target the prostate for maximum stimulation. Featuring a flared suction-cup base, Boi Toy can be enjoyed solo and easily strapped into any compatible Strap U harness for an intensely pleasurable pegging session. 

Additionally, Strap U has introduced the all-in-one Tri-Play three-piece dildo set featuring three premium silicone dildos with a unique spiraling texture down each. Graduated in length and girth, Tri-Play dildos are slightly curved and harness-compatible.

The items range in price from $33.95 to $44.99.

“We launched the Strap U line to provide shoppers with a wide range at a variety of price points and give retailers a cohesive brand that appeals to all levels,” said XR Brands director of marketing Rebecca Weinberg. “The response has been tremendous and more stores across the country have updated their inventory to include these beginner- and intermediate-friendly strap-on systems. These newest releases are already performing well with our customers and we look forward to expanding Strap U even more next year.”

According to a representative, Strap U performs especially well thanks to its eye-catching packaging, which features striking models wearing each item to showcase its features and benefits. Every box is emblazoned with spot-varnish finishes to help them stand out from across the store and create a clean and sophisticated merchandising display on a wall or shelf for a strong, engaging impact. 

To place an order to learn more about Strap U, email Weinberg at rebecca@xrbrands.com. To view the current Strap U lineup, visit XRBrands.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Show More