Williams Trading Announces Pre-Summer Sale for June

PENNSAUKEN, N.J. — Veteran adult distributor Williams Trading Co. is welcoming summer with a month long “Super Sale.”

Now until the end of the month, the full line of Evolved Novelties, Loob Lube, Perfect Fit Brand, SI Novelties and Sliquid are 30 percent off. The sale ends June 30 at 3 p.m. (EDT). 

According to a representative, every Evolved product comes with a five-year warranty.

“It’s unheard of for a toy company to offer this length of warranty, but it’s great peace of mind for the consumer,” said Lucy Vonne D’Olimpio, sales executive at Evolved Novelties. “Basically, the customer is guaranteed to have a toy for five years, because if anything happens during that long period, they can send it back and get a new one immediately.”

Loob Lube is available as a water-based (H2O) or silicone (SILK). Loob Lube H2O is a water based personal lubricant. Loob Lube Silk is a premium silicone-based lubricant formulated to “enhance intimacy and all the pleasures associated with it.” Loob Lube Silk and H2O products are produced in the U.S.A and are FDA-approved, using the finest silicone and plant based glycerin, the company reports.

The full line of Perfect Fit Brand sex products includes strap-ons, extenders, strokers, cock rings, stretchers and unique butt plugs like Master Plug, Tunnel Plug and Hump Gear.

“There is only one level of performance that meets our standard: amazing,” said Perfect Fit Brand CEO Steve Callow.

SI Novelties manufactures a large catalogue of body safe suction cup dildos, double dongs, thick vibrating remote cocks, vibrators, strap ons, rubber bed sheets and pillowcases plus novelty soaps and fetish items. 

“Our passion is to constantly introduce appealing new toys in eye-catching packaging that makes us stand out from the crowd,” said Steve Schwartz, brand manager for SI Novelties. “We’ve become a trusted name brand for adult toys and we’re dedicated to bringing more business to our valued partners.”

According to a representative, Sliquid lubricants are formulated by sensitive women, for sensible women with a product line of over 60 items, all formulated vegan safe and female friendly. Sliquid is formulated entirely sugar and sugar derivative free (glycerin), and with sparse amounts of only the safest ingredients.

Retailers can also take advantage of the current LELO select-item price reduction going on now until June 30. Williams Trading has discounted the Smart Wand — 15 percent off the small and medium, and 20 percent off the full line of Pico Bong.

For product ordering and shipping information, contact a Williams Trading sales representative at (800) 423-8587 or visit WilliamsTradingCo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Lovense 'Spinel' Vibrator Featured in Wired Review

Lovense's Spinel mini sex machine is featured in a new review on Wired.com.

Creative Conceptions Now Shipping Skins Sexual Health 'Kegels'

Creative Conceptions is now shipping the new Skins Sexual Health kegel balls.

Paradise to Host 'Happy Hour' Event at XBIZ Expo

Paradise Pleasure Products will host a special Happy Hour event during XBIZ Expo 2026.

Fleshlight, Ricky's Room Team Up to Launch New Product Line

Fleshlight and Ricky's Room have partnered to launch the new Fleshlight x Ricky's Room collection.

VVD Debuts 'Rider Desire Black' Sex Machine

Pleasure brand VVD has introduced its limited edition Rider Desire Black sex machine.

b-Vibe to Host 'Pottery & Sip' Event at XBIZ Expo

B-Vibe will host a “Mold Your Fantasy: A Pottery & Sip Experience” in partnership with Pot Studio LA during XBIZ Expo 2026.

LELO Toys Featured on Netflix's 'Emily in Paris'

LELO's Sona 2 Cruise and Soraya Wave appear in episode seven of the latest season of Netflix's "Emily in Paris."

Ball & Chain Debuts New 'Sex Dice' Game

Ball & Chain has introduced its Really Big Sex Position Dice game.

Wicked Sensual Care Debuts New Lube, Kits

Wicked Sensual Care (WSC) has introduced its first aloe-based lubricant and two new Adventure kits.

Sportsheets Expands 'Edge' Collection of Bondage Accessories

Sportsheets has introduced 15 new products from its Expand collection of bondage accessories.

Show More