SAN JOSE, Calif. — LELO this month has announced it is one of the first pleasure brands stocked by Media Markt’s new online sex toy department.
The company reports Media Markt is one of Germany’s biggest electronics retailers. The new sex toy category features virtually the entire LELO catalog.
“It’s always a pleasure to see products as sexy as LELO’s alongside the most everyday things like washing machines,” said LELO CMO Steve Thomson. “It goes to show that LELO is as much a part of a normal, healthy lifestyle as anything else. That’s very rewarding. We’ve always done more than pleasure products, including design awards and so on, so we are the most mainstream pleasure brand in the world, and this partnership confirms that.”
A representative added, “There is a very encouraging trend across Europe for bringing the most beautiful sex toys out of the traditional sex shops and installing them alongside more mundane, more everyday products, like electronics. Here, they are positioned as household items, rather than objects to hide.
“This is a change in attitude very much led by LELO,” the representative added. “After all, LELO has already secured similar placements in mainstream stores across Europe, from LuisViaRoma in Italy to Selfridges in London, as well as Muller in Croatia and many more besides.”