Berman Innovations in Distro Deal With Australia's Sugar And Sas

SYDNEY — Berman Innovations, creator of POP by The Semenette / POPDildo, today announced a distribution deal with Sugar And Sas, a boutique wholesaler and distributor of sex toy and novelty products for the Australian market.

“I am thrilled Sugar And Sas will be distributing POP to the Australian market,”  Berman Innovations CEO Stephanie Berman said. “They have a fantastic team, and I love their attention to detail when it comes to smaller, boutique brands. It was an easy decision to have them as our Australian distributor, and I’m excited to see the positive response from this partnership.

“We have received a wonderful response from the Australian market thus far, and to have Sugar And Sas on board to make POP more widely accessible is fantastic. I strive to provide customers with the highest level of customer service along with quality products, and am confident this partnership will achieve that and more.”

POPDildo allows partners to mimic traditional intercourse through its proprietary inner tubing and pump system, complete with ejaculation.

"After its success overseas, we are thrilled to be offering POPDildo to Australian retailers,” said Rose Hunt, sales manager for Sugar And Sas.

Australian retailers interested in carrying POPDildo may email rose@sugarandsas.com to place their orders.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Debuts 'Amelia' Dual-Sided Wand

Blush has introduced Amelia, its new dual-sided wand vibrator, offering both G-spot and clitoral stimulation.

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Show More