LELO HEX Wins Golden A'Design Award

SAN JOSE, Calif. — LELO recently won the Golden A’Design Award in the category of Design Quality and Innovation.

The award is bestowed by a panel of International Design Academy grand jurors, which consists of influential press members, established designers, leading academics and prominent entrepreneurs worldwide.

This first place award is the second design medal for HEX in recent weeks, following the iF Design Award it won earlier this spring.

LELO CMO Steve Thomson said, “It’s only the start of the awards season and the innovative HEX condom has already grabbed two big trophies to add to the various marketing and social media awards it won earlier in the year. As a brand rooted in design, it’s a pleasure to have the hard work rewarded publicly, and absolutely validates the years of hard work that went into it. We couldn’t be happier today.”

The A’ Design Awards were established to recognize brands from all countries that create “products and projects that offer additional value, increased utility, new functionality, superior aesthetics, exceptional efficiency, improved sustainability and remarkable performance…for the betterment of mankind.”

The HEX condom is closing in on the one-year anniversary of its initial crowd-funding launch with increasing popularity and interest, as well as international recognitions, the company says.