Adultex 2017 Wraps, Award Winners Announced

Adultex 2017 Wraps, Award Winners Announced

MELBOURNE, Australia — Australia’s annual adult B2B trade exhibition, Adultex 2017, came to a close on Friday after three days showcasing products from leading manufacturers of adult toys, lingerie, lubricants, sexual wellness products and novelty items. 

Now in its 13th year, Adultex 2017 was co-sponsored by Pipedream and CalExotics and held at the RACV Royal Pines Resort, Queensland from 26-28 April, and gathered close to 40 exhibitors and more than 200 guests, organizers said. 

“We are thrilled with the overwhelming response we had from vendors participating; and new to Adultex 2017 was LELO, Fifi and Zumio,” said Roger Sheldon-Collins, general manager of Calvista. “We had a few surprises at the show.”

Calvista’s first-ever Adultex Industry Forum focused on sexual wellness and was facilitated by Dr. Sally Cockburn, known in the media also as “Dr. Feelgood,” a leading health communicator in Australia. Along with more than 30 years of clinical experience, Dr. Cockburn has also worked in television, radio and in print media for more than two decades. 

The panel members of the Sexual Wellness Forum included Australian politician Fiona Pattern, pjur’s CEO and founder Alexander Giebel, Steve Traplin from Zumio, Sunny Rodgers — a certified clinical sexologist and professional sex coach at Pipedream, Alicia Sinclair — the founder and managing director of Le Wand and b-Vibe, and Paul Whyte founder and owner of Gel Works. The 90-minute forum discussed the links between sexual health wellbeing and the adult industry.

The annual Adultex Awards were presented at the Venetian Masquerade Party that was held at the Palazzo Versace hotel on the Gold Coast and sponsored by Pipedream. The themed party featured a live band, DJ, roving performers and an interactive casino.

The Adultex 2017 Award Winners are:

Best Couples Product — Sync by We-Vibe
Best New Product — Zumio
Best Female Product — Womanizer Pro by Womanizer
Best Fetish/Alternate Product Range — Kink by Doc Johnson
Best New Product Range — PDX Elite by Pipedream
Best Male Product — Hydromax Xtreme X20 Kit by Bathmate
Best LGBT Product/Range — Shi Shi by NS Novelties
Best Novelty/Game Product — Sex! Board Game by Kheper Games
Most Innovative Product — Fusion Xchange Set by Rocks Off
Best Lubrication/Lotion Product Range — pjur
Best Product Packaging — LeWand
Best Luxury Toy Range — LELO
Best Specialty Product — Twerking Butt by Topco
Best Marketing — The Rabbit Company
Best Product Range — Bodywand by Xgen
Best Sexual Health & Wellness/Product Range — Inspire by Calexotics
Manufacturer of the Year — Pipedream
Customers Choice Award for Best Manufacturer — Pipedream
Service to the Industry — Tom Stewart, Sportsheets

Stewart, the winner of the Service to the Industry award, founded Sportsheets more than 30 years ago.  He also served his country in the Marines and is heavily involved with Road to Recovery for wounded veterans. His simple philosophy is “Keeping Couples Connected.” 

“Tom Stewart is a well-deserved winner and this was the consensus by all when Tom received a standing ovation on receiving his award,” said Roger Sheldon-Collins, general manager of Calvista. “We can’t wait to host Adultex next year and I’m sure we have a few more surprises in store for our customers and vendor partners.”

For more details about Adultex, visit