LOS ANGELES — Kelly Holland, the CEO of Penthouse Global Media, was featured in a “How I Made It” piece in Sunday’s edition of the Los Angeles Times.
In the article appearing in the paper’s business section, Holland discusses how the adult entertainment company is shoring up its storied brand.
Holland acquired Penthouse last year from parent company Friend Finder Networks.
She revealed to the Times that Chicago investment firm ExWorks Capital agreed to finance the buyout for an undisclosed amount.
So far, the company’s financials are looking good. The Times reported that Penthouse, which generates most of its revenue from its cable and satellite channels, swung from a deficit to a pre-tax profit in the most recent fiscal year.
To find additional sources of new revenue, Holland said that the privately held company is looking into exploring entering the “breastaurant” business — Hooter-like restaurants that cater to men.
As for Penthouse magazine, Holland said that the periodical is focusing on courting a much younger audience to attract more youth brands to advertise in it.
“I have a strong opinion of where this company needs to go,” Holland said. “We should own that soapbox that says ‘Sex.’ ”
Holland told the Times she has several projects in the works, including an online concierge service to deliver sex toys and other erotica and an intimacy hotline that dispenses sexual advice.
The article can be viewed here.