LOS ANGELES — IMTOY will donate a portion of the proceeds from its Zoo Range collection to South Africa’s Endangered Wildlife Trust (EWT), a non-profit organization dedicated to conserving threatened species and ecosystems in Southern Africa.
“We want to distance ourselves from the environmentally damaging reputation that hangs over Chinese manufacturers and, instead, be pioneers in creating products for pleasure that give back too,” said Johnny Jiang, CEO of IMTOY. “This initiative is also especially pertinent given the rhino horn-poaching problem in the southern African region, which — unfortunately — frequently finds its way onto the Asian market. We’re all about getting your kicks — we’re in the business of providing bliss, after all — but never at the expense of another living creature.”
An IMTOY representative also explained that $1 of each online sale donated to the EWT is doing a little part in helping to ensure the continued existence of the animals that inspired the toy line.
“We would like to take this opportunity to thank IMTOY for their generous donation to the Endangered Wildlife Trust and commitment to continue supporting us during 2017,” said EWT’s Tammy Baker.
For more information, visit IMTOY.com.