HONG KONG — Lovehoney’s trade sales executive Ilona Laboviciute has landed in Hong Kong for the start of a tour of Asia, which will culminate at the Shanghai Adult Expo on April 16.
Lovehoney will showcase their most popular ranges. It will be first time its “Fifty Shades Darker” — The Official Pleasure Collection will be showcased to the Asian market, and will make up the largest part of the Lovehoney booth.
Additionally, Lovehoney will officially launch tokidoki X Lovehoney to the Asian market. The range, which takes inspiration from ‘kawaii’ culture, has recently been nominated for a LIMA (the International Licensing Industry Merchandisers’ Association) award.
The range of products showcased will range from the “super premium” (Coco de Mer pleasure products) to “rock and roll” (Motörhead — The Official Pleasure Collection, Mötley Crüe — The Official Pleasure Collection).
“It is a really important opportunity for Lovehoney to travel across the world to speak with existing and prospective customers about our ranges,” Laboviciute said. “We can get a better understanding of what their requirements are and how we can support them. We can offer exclusive POS and encourage customers to talk to us about what we can do to support their PR plans for our great range of products.”
Lovehoney will be based at Booth D12 at the Shanghai Adult Expo from April 13-16. For more information, email enquiries@lovehoneytrade.com.
