HILLSBOROUGH, N.C. — AdamMale today announced that activist and model Colby Melvin has been selected as the gay sex toy retailer’s new brand ambassador.
“Colby Melvin is the perfect fit,” said Lee Grutman, media strategist at AdamMale. “He’s sexy, smart, outgoing and has a great sense of humor. Colby is a tireless advocate committed to helping gay men feel comfortable with their sexuality and does an incredible job reaffirming that sex is a natural and wonderful thing.
“Colby shares AdamMale’s commitment to giving back by donating his time and talent to charitable organizations. We could not have asked for a better brand ambassador.”
With the announcement, AdamMale has released a parody video, “Dodgeball,” starring Melvin, whose social media following has reached nearly 2 million.
Melvin is joined in the video by legendary drag stars Jackie Beat and Willam Belli, among others.
“I’m excited about working with AdamMale,” Melvin said. “Much of my advocacy work is centered around empowering gay men to own their sexuality unapologetically.
AdamMale’s satirical video, “Dodgeball,” was directed by Brad Hammer and also features Jack Merridew, Brandon Wilde, Nickoles Alexander Perez, Austin Wallis and Timothy Willy, among other personalities.
The video opens with coaches Jackie Beat and Willam Belli ready to square off. Melvin, who plays the referee, then leads both teams into the auditorium and, once he blows his whistle, the humor becomes hard to dodge.
Click here to watch the “Dodgeball” video.
AdamMale is an offspring of adult products seller Adam & Eve, which is operated by PHE Inc. Over the past decade, more than 40 percent of AdamMale’s profits have been donated to various charity programs.
Pictured: Colby Melvin
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