Lovehoney Declares April 21 'Sexual Happiness Day'

Lovehoney Declares April 21 'Sexual Happiness Day'

BATH, England — Lovehoney, the U.K.'s biggest sex toy retailer has declared April 21 “Sexual Happiness Day” with the goal to start an annual celebration of the benefits of good sex.

Lovehoney sold its first-ever pleasure product in 2002. Fifteen years ago, options to buy items to enhance your sex life were limited to brick-and-mortar stores and online outlets that more resembled porn sites.

Fast forward to today and customers are virtually limitless in finding products that cater to their needs and desires, with discreet and anonymous packaging options, anywhere in the world.

Lovehoney co-founder Richard Longhurst said, "Sexual Happiness Day is a day of celebration and is designed to be inclusive of everybody, regardless of sexual orientation, gender identity or marital status: inclusivity is the cornerstone of our business. We want to inspire people to seek out their own Sexual Happiness, to be adventurous, to have fun with sex be it in a couple or on their own."

Lovehoney says it wants Sexual Happiness Day to be celebrated everywhere for years to come, and for the day to symbolize a time when people can feel confident in expressing themselves.

For the first Sexual Happiness Day, Lovehoney says it hopes that people all over the world are encouraged to seek out new and exciting ways to spice up their sex lives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Onahole Debuts New 'Aska Mai' Love Torso

Pleasure brand Onahole has introduced its new Aska Mai love torso.

Nothosaur Marks Pride Month With Rainbow-Colored Pleasure Products

Pleasure brand Nothosaur has introduced its rainbow color series of fantasy dildos for Pride month.

ULoversDoll Debuts Transgender Love Dolls

ULoversDoll has introduced a new line of transgender dolls from its Dolls Castle collection.

Unpacking the Pleasure Industry's Friend-or-Foe Status With Mainstream Outlets

Over the years, pleasure products have increasingly made their way into big-box stores and mainstream marketing channels. As a result, brands now face a complicated balancing act.

We-Vibe to Launch Retail Summer Sales Contest

We-Vibe has announced its Summer Sales contest for all North American retail staff members, running from July 3 through Aug. 7.

Onahole Debuts New 'Cow Gal' Love Torso

Pleasure brand Onahole has introduced its new Cow Gal love torso.

Orion Debuts New Weighted Pelvic Floor Trainer From 'You2Toys' Line

Orion Wholesale has introduced a new weighted pelvic floor trainer from its You2Toys line.

Fleshlight Debuts Robin Coffins Stroker

Fleshlight has introduced its new Pro stroker, molded from the anatomy of Robin Coffins.

Howl Marks Successful Fundraising Campaign

Wellness brand Howl has announced the success of its crowdfunding goal of £370,000.

Male Power Debuts New 'Oh Snap!' Collection

Male Power has introduced the Oh Snap! line of men’s underwear.

Show More