LOS ANGELES — CalExotics and Dr. Laura Berman have teamed up to enhance sexual wellness and relationships with a fresh take on the Dr. Laura Berman Intimate Basics collection, which now features a new, more contemporary look and feel with a focus on the world-renowned sex educator.
“Everything from the color pallet, product details, and messaging was carefully crafted to appeal to women and couples looking to enhance their sex lives,” says Susan Colvin, founder and CEO of Calexotics. “With Dr. Laura Berman as the prominent face of the collection, we are confident it will become an even bigger success.”
According to the company, the most recognized items have received the upgraded look already, and the entire collection will follow suit.
Jackie White, executive vice president of CalExotics, says, “It was only natural to start the new look with our most popular items.”
The products include fan-favorites like the Astrea I Remote Vibrating Panty. The remote controlled vibrator and panty set was featured in the movie "The Ugly Truth", starring Katherine Heigl and Gerard Butler. In the movie, Heigl’s character wears the Astrea out to dinner. The Athena Mini-Massager and Dilator Set have made several appearances on the “Oprah Winfrey Show.” Dr. Laura Berman presented the products during several episodes, and made recommendations on how and when to use these products.
Other products in the line include the Lottie 10-Function Remote Panty Pleaser, Astrea II Remote Vibrating Thong, Charlotte Rotating Silicone Massager, Nyla 8-Speed Massager, Selene Vibrating Clitoral Pump and Playroom Shades of Purple Kit. Dr. Laura Berman is known to feature her product line in many of her television appearances, including The “Dr. Oz Show,” “Steve Harvey,” “The Talk” and more. The Intimate Basics Collection has also been featured in the Huffington Post, Glamour, Redbook and others.
“Having a collection backed by a well-known sex educator is a great selling feature,” White said. “One of the primary reasons this collection excels, is that Dr. Laura Berman is an actual Ph.D., and a prominent figure on television, in print, and online. Users feel confident when buying a product backed by such a credible source.”
To learn more about Dr. Laura Berman, visit DrLauraBerman.com. For information on her product line, visit Calexotics.com.
