Magnus Sullivan Tackles Stigma of Masturbation in Book

Magnus Sullivan Tackles Stigma of Masturbation in Book

SAN FRANCISCO — Magnus Sullivan, editor of BetterThanTheHand.com and co-owner of ManShop.com, has released a new book on the social stigma of male masturbation — “Better Than the Hand: How Masturbation Is the Key to Better Sex & Healthier Living.”

In the book, Sullivan sets out to offer fresh dialogue intended to shift the way society thinks about male masturbation.

Sullivan, in his intro, wrote that he could never imagined he would write about masturbation, let alone masturbation with sex toys or how masturbation with toys could be a catalyst for change.

“If my mother could only see me now,” Sullivan wrote. “When I tell people that I’m writing about male masturbation with toys, they often pause, as if to say, ‘seriously?’ And then they smile and laugh.

“For a topic that’s generally dismissed as too trivial for serious consideration, it’s easy to forget that the mere mention of masturbation as a healthy practice abruptly ended the career of a recent surgeon general.”

Sullivan noted that “Better Than the Hand” discusses how men, straight and gay, can achieve multiple orgasms, remain hard between orgasms, recover quickly between orgasms, become a more patient and creative lover and master techniques for anal sex

In the book, Sullivan addresses three issues in the book associated with masturbation and toys:

  • Why something so simple is little-understood and difficult to discuss;
  • Specific masturbation tips and techniques that enhance solo sex and change lives; and,
  • How to extend this practice to create healthy relationships with ourselves and others.

Some of the chapters in the book are titled, “Shame and Fear Block Imagination, Pleasure and Personal Growth,” “Why Are Some Women Threatened by Male Masturbation?” and “Is Masturbation the Key to World Peace?”

Sullivan has been at the forefront of adult entertainment and related distribution for more than 20 years. In 1993, Sullivan founded eLine, which provides services for GameLink. One of his first clients was adult toy retailer Good Vibrations

Sullivan later created two acclaimed movies about open marriages and their challenges and opportunities — “An Open Invitation” and “Marriage 2.0.”

Last year, Sullivan launched ManShop.com, a seller of sex toys for men, and started publishing BetterThanTheHand.com, a blog that gives visitors reviews of the latest sex toys and sexuality products in the context of a frank discussion about the overall benefits of sexuality products.  

“Better Than the Hand: How Masturbation Is the Key to Better Sex & Healthier Living” is available in hardcover book or via Kindle at ManShop.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

SOS Distribution Names Jake Solorzano Account Executive

SOS Distribution has appointed Jake Solorzano as its new account executive.

Orion Debuts 'RC Flashing Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

Two Texas Bills Restricting Sex Toy Sales Fail to Pass

Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

Show More