Titled “Sex Toys (and More) for Every Type,” the gift guide is curated to target all types of pleasure seekers and spotlights two Doc Johnson products — the Tryst Multi-Erogenous Silicone Massager and the WonderLand White Wabbit 10 Function Silicone Massager.
Goop, launched by Gwyneth Paltrow nine years ago, is a lifestyle site focusing on beauty, fashion, travel and wellness.
"In order to achieve and maintain success in today's quickly evolving digital environment, we have learned the importance of collaborating with brands like Goop, that have distinct voices and loyal, engaged audiences,” said Scott Watkins, Doc Johnson’s vice president of sales and marketing. “The ability to enhance our retail and distributor partners’ marketing mix with recommendations that drive sales and new customers, both in the short-term and even long after a story is published, has been tremendous.
“Building off the incredible excitement we’ve seen from consumers and retailers via our earned media campaigns thus far, we expect this campaign to have a similarly strong influence in driving customer awareness and demand for Doc Johnson products to all of our retail and distribution partners.”