Grooby's Kristel Penn Launches Ikigai Marketing and PR

Grooby's Kristel Penn Launches Ikigai Marketing and PR

LOS ANGELES — Kristel Penn, Grooby’s longtime marketing and editorial director, has announced the launch of her new company, Ikigai Marketing and PR.

“I’ve been working with Grooby for nearly a decade, and I’ve always shared my knowledge and resources with any performer who has asked me for advice,” Penn said. “In recent years I’ve had performers ask me to guide them in their careers in a more official capacity, and I thought this would be the most helpful format.

“The term ‘ikigai’ is a Japanese concept meaning ‘reason for being,’” she said. “I firmly believe that success is the most substantial and sustainable when it aligns with a person’s personal and professional 'ikigai.'”

Penn said that Ikigai Marketing and PR offers a wide variety of services, but a unique feature is a bundled consultation that includes a 30-minute life coaching session with a sex-positive licensed therapist (LMFT) who works extensively with the LGBTQ community followed up with a one-hour business consultation with Penn.

Penn also offers business consultations, copywriting and editing, brand building and other marketing services on a case-by-case basis.

Penn added, “I don’t believe in a one-size-fits-all kind of blueprint for success. For this reason, I’m very excited to offer business consultations bundled with a life coaching session. In my experience, it’s helped clients to further clarify their professional and personal goals so we can create a strategy tailored to them.”

Penn is on the board of directors for TAIF (Trans Adult Industry Foundation) and has presented educational workshops around the country to help destigmatize the adult industry and the consumption of porn.

Most recently, Penn was awarded the 2017 XBIZ Exec Award for Brand Ambassador of the Year.

For more information, visit IkigaiMarketing.com or contact Penn directly at kristelpenn@ikigaimarketing.com

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

NYC Adult Stores Petition for Rehearing in Zoning Law Case

A group of adult businesses on Tuesday petitioned the U.S. Court of Appeals for the 2nd Circuit to rehear a case involving a zoning law that could severely limit adult stores’ operations in New York City.

Male Power Debuts 'Soo Cumfy' Collection

Male Power has introduced its new Soo Cumfy collection of men's underwear.

Magic Silk Expands 'Exposed' Line With 'Caribbean Crush' Collection

Magic Silk has expanded its Exposed line of lingerie with the Caribbean Crush collection.

Leilani Li, Angellica Good Star in Latest From TransAngels

Leilani Li and Angellica Good star in the latest release from TransAngels, titled “Double VR Mouth Swap,” alongside Marcus McNeill.

Ivy Minxxx Stars in Motorbunny's Latest 'Do It on a Bunny' Episode

Creator Ivy Minxxx stars with Tyler Ford in the new episode of Motorbunny's “Do It on a Bunny” series.

Eldorado Names Antonia Pappas Purchasing Director

Eldorado Trading has appointed Antonia Pappas as its new purchasing director.

Ember Snow Performs 1st DP in Latest From Pure Taboo

Ember Snow has performed her first DP alongside multi-XMAs winner Seth Gamble and Vince Karter in a new psychological thriller release from Pure Taboo, titled “Locked in a Nightmare.”

Savvy Suxx Is Hustler's 'Cover Honey' for August

Savvy Suxx is the Cover Honey for the August issue of Hustler Magazine and appears in a 14-page centerfold spread shot by ThisYearsModel.com.

Magic Silk Debuts 'Glimmer' Collection

Magic Silk has introduced its new Glimmer line of apparel.

Ofcom Releases Transparency Reporting Guidelines

Ofcom, the U.K. media regulator, has made public its official guidance detailing how online service providers — including adult sites — will be required to publish annual transparency reports on their efforts to protect children from online harms.

Show More