Video: Pamela Anderson Strips Down for Coco de Mer

Video: Pamela Anderson Strips Down for Coco de Mer

LONDON — Surrounded by champagne-colored silk sheets, lingerie and rose petals, former “Baywatch” star Pamela Anderson is seen writhing around and moaning in front of the camera in a new advertisement for the posh sex toy and lingerie label Coco de Mer.

The ad, called "Take Your Breath Away," arrives just in time for Valentine’s Day, and Anderson wears several styles from the brand’s Gaia summer collection and later pulls out a vibe.

In the video, Anderson is seen walking across a London street in a trench coat before stripping down to lacy underwear.

She then proceeds to scatter roses across her bed, appearing to hint she’s expecting a rendezvous, and then runs to lock the door before pulling out a vibe to indulge in. Finally, Anderson tells viewers, “F**k Valentine’s Day.”

Anderson explained to that she’s a big fan of Coco de Mer products and enjoyed starring in the video, shot by famous celebrity photographer Rankin.

“I love the lingerie — I feel alive in lingerie,” she said. “I have been blessed with a wildly erotic and naughty mind. The idea of the film was so funny to me. Funny is what made me want to do it."

The ad campaign is just the start of a new relationship for Anderson and the London-based label.

Coco de Mer recently tapped Anderson as the international brand ambassador for the brand.